12+ CR
Total Revenue
generated with unbundl
10 Million Reach
with ads on Facebook & Google
10 ROAS
on direct ads at scale of 10% mom
THE BRAND
Amydus started its journey in 2014 with a mission to democratise fashion across all size boundaries. They house an exclusive line of Plus Size clothing for women that caters from sizes 2XL to 9XL. With 50k+ satisfied customers, Amydus is a name well known in the Indian fashion industry.
Amydus started its journey in 2014 with a mission to democratise fashion across all size boundaries. They house an exclusive line of Plus Size clothing for women that caters from sizes 2XL to 9XL. With 50k+ satisfied customers, Amydus is a name well known in the Indian fashion industry.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua."
-Kartik Sapra, Founder, Amydus
THE PROBLEM
Amydus is India’s top 3 brand when it comes to plus size fashion for women. The brand used to own retail presence in 6-7 cities along with D2C channer website. Post covid 2020, the brand decided to shut it’s retail stores and focused on going full blown on D@C website.
The brand managed to scale the D2C but soon realised that the topline is hitting saturation. That time they were working with a programmatic product which used to run ads, i.e where Unbundl came in and took charge of all things on paid ads marketing front.
WHAT WE DID
Strategies in Product
- Analysed catogories that drove more revenue & then allocated budgets accordingly
- Reduced the Sku’s that were not moving
- Tested Multiple offers for new customer acquisition
- Identifyed more interest personas that buy from Amydus
- Made custom data studio reports to deep dive into data at each level ( category, sub category, city wise, age wise etc etc)
Things done in Ad campaigns
- More usage of video ads than static images
- Added custom made thumbnails on video ads to improve CTR
- Usage of different size videos based upon the placement of ads
- Added most relevant search keywords on google product titles using supplementary sheets
- Use of slideshow catalog carousels on facebook
- Keep check on creatives, audiences and levels of funnel using custom made data studio reports
THE FINAL OUTCOMES
SCOPE OF WORK: UNBUNDL
Data Analytics
Created Data studio reports pulling data across following channels into a singular holistic dashboard making it easier for all teams to understand and build insights from data:
- Google ads
- Facebook / Instagram ads
- Shopify backend
- Google Analytics
- Social Media Channels
Facebook Ads
- Campaign Strategy & Planning
- Creatives for Ads ( Images & Videos)
- Ads Creation & optimisation
- Data Analytics, reporting & adjustments to campaigns
Google Ads
- Dominated google search with testing 1000’s of copies & creatives
- Reached millions of people with GDN & Youtube
- Fed product data to google & optimised shopping ads till the time swe were in 6 our ot 10 first slots on shooping ads
THE FINAL OUTCOMES
Finding The Right Path
10% Growth
MoM growth in topline (7 figure revenue)
ROAS 7-10
Consistent ROAS at account level across Facebook, Google ads
25% Improvement
CAC of new customers in 6 months
25% Improvement
CAC of new customers in 6 months
45% Improvement
and cross selling to old customer.