The most fuel-efficient Google and Facebook ads that generate qualified leads with least CACs
We use superior analytics combined with proprietary algorithms and high end in-house tools to power our foolproof lead generation solution!
Hypotheses
Current and previously-run campaigns are studied, analyzing your business intent and lead generation strategies.
For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. The clustering is done such that the keywords closely matching to each other are grouped together in one cluster.
The performance of creatives is then closely observed and accordingly, the budgets are dynamically distributed across them, so that we extract optimal ad performance.
Ad Unit Personalization and Landing Page Optimization
For Facebook and Display, we map the creatives to the relevant audience personas and personalize them for better conversions.
Conversion is all about landing pages catching the maximum number of eyeballs and serving the exact purpose of the search. We monitor user behavioral response and suggest changes to optimize the page content accordingly.
Insightful API based Reporting
Are you seeing your leads fluctuate every month, making it hard to maintain your lead rate? We build custom reporting for you.
Easy insights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.
Lead Scoring
Lead Scoring is an artificial intelligence powered methodology used to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in your products or services through sales – marketing feedback loop mechanism.
Improving engagement with conversions
The primary goal of this exercise is to optimise your webstore for better conversion and improving landing page to achieve the KPI’s chosen for your business hence generating better marketing ROI.
Interested in working together?
Looking for general help with Shopify? Have a specific project in mind? Our team of ecommerce professionals is ready to help.