On June 30, 2025, Google began rolling out its second broad core update of the year. This update is expected to complete within three weeks and is already causing significant fluctuations in search rankings across industries and regions.
What Can be Impacted After June Google Core Update 2025?
Google's June core updates 2025 are designed to improve content quality in search results. The June 2025 update continues this trend, focusing on:
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Relevance and authority of content
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Page experience and content depth
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E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)
Sites with thin, AI-generated, or outdated content are seeing ranking drops, while those with original, well-structured, and authoritative content are gaining visibility.
Key Takeaways for Businesses
1. Avoid Immediate Changes
Google recommends holding off on major updates to your site until the rollout is complete. Evaluate changes only after the rankings stabilise.
2. Monitor Core Metrics
Track the following indicators closely:
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Keyword movements
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Organic traffic trends
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Click-through rates in Google Search Console
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Competitor shifts
3. Improve Content Quality
Strengthen content by:
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Adding expert insights and real-world examples
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Eliminating outdated or duplicate information
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Enhancing local and niche relevance
4. Focus on E-E-A-T
Reinforce your site’s credibility by:
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Featuring author bios or credentials
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Citing credible sources
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Including first-hand experience and case studies
Impact on SEO Strategy and Ecosystem
Many Indian businesses are experiencing noticeable volatility, especially those relying heavily on AI-written or low-effort content. Brands that localise effectively and demonstrate subject-matter authority are seeing better performance.
Final Thoughts
The June 2025 core update is a reminder that SEO success hinges on quality, trust, and relevance. At Unbundl, we help brands adapt quickly by strengthening content strategies, improving site experience, and building long-term authority.
Stay updated about latest Google Core Updates June 2025 and see how it is going to impact your marketing strategies.
Google June 2025 core update rollout is now complete
The June 2025 Google Core Update officially concluded on July 17, following a 17-day rollout that began on June 30.
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Although the update has ended, ranking fluctuations persist, indicating ongoing algorithmic adjustments as systems stabilize.
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This was a broad core algorithm update, designed to improve the relevance and quality of search results—not to penalize specific sites or pages.
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Websites previously affected by the September 2023 Helpful Content Update have shown partial signs of recovery, though the impact has varied across domains.
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Continued volatility is being observed, particularly within YMYL (Your Money or Your Life) categories and queries influenced by AI Overviews.
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With the rollout complete, it is advisable for site owners and SEO professionals to:
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Conduct a thorough content quality audit, ensuring alignment with Google's guidelines for helpful, people-first content
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Avoid reactive SEO tactics that may undermine long-term performance
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Prioritize improvements in expertise, user experience, and content relevance
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Also read: Google Core Update March 2025