On June 30, 2025, Google began rolling out its second broad core update of the year. This update is expected to complete within three weeks and is already causing significant fluctuations in search rankings across industries and regions.
What Can be Impacted After June Google Core Update 2025?
Google's June core updates 2025 are designed to improve content quality in search results. The June 2025 update continues this trend, focusing on:
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Relevance and authority of content
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Page experience and content depth
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E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)
Sites with thin, AI-generated, or outdated content are seeing ranking drops, while those with original, well-structured, and authoritative content are gaining visibility.
Key Takeaways for Businesses
1. Avoid Immediate Changes
Google recommends holding off on major updates to your site until the rollout is complete. Evaluate changes only after the rankings stabilise.
2. Monitor Core Metrics
Track the following indicators closely:
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Keyword movements
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Organic traffic trends
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Click-through rates in Google Search Console
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Competitor shifts
3. Improve Content Quality
Strengthen content by:
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Adding expert insights and real-world examples
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Eliminating outdated or duplicate information
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Enhancing local and niche relevance
4. Focus on E-E-A-T
Reinforce your site’s credibility by:
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Featuring author bios or credentials
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Citing credible sources
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Including first-hand experience and case studies
Impact on SEO Strategy and Ecosystem
Many Indian businesses are experiencing noticeable volatility, especially those relying heavily on AI-written or low-effort content. Brands that localise effectively and demonstrate subject-matter authority are seeing better performance.
Final Thoughts
The June 2025 core update is a reminder that SEO success hinges on quality, trust, and relevance. At Unbundl, we help brands adapt quickly by strengthening content strategies, improving site experience, and building long-term authority.
Stay updated about latest Google Core Updates June 2025 and see how it is going to impact your marketing strategies.
Also read: Google Core Update March 2025