Introduction
In the competitive healthcare landscape, standing out online is critical. Many healthcare brands struggle to rank in search results despite offering excellent services. Clove Dental, Asia's largest dental network with over 600+ clinics, faced a sharp decline in organic traffic after a Google core update.
Partnering with Unbundl, a leading healthcare SEO agency and one of the best SEO agencies in India, they reclaimed their online presence and achieved exceptional growth through a combination of healthcare SEO, AI SEO strategies, and patient-centric content.
Understanding the Challenges
1. Declining Organic Traffic
A major Google update impacted Clove Dental's website rankings due to low-quality content and outdated SEO practices. This highlighted the need for a robust healthcare SEO strategy.
2. Underperforming Content
Despite having numerous blogs, Clove Dental’s content did not attract clicks. Key queries like “dental implant cost” and “root canal treatment price” were not optimised, a common problem for healthcare brands looking for organic patient acquisition.
3. Technical SEO Issues
Slow page speeds, crawl errors, and poor website structure negatively affected user experience and rankings.
4. Poor Local Visibility
Many clinic locations were not optimised for local searches, preventing patients from finding nearby services, a critical area where a healthcare SEO agency can make a difference.
Unbundl's Strategic Approach
1. Comprehensive SEO Audit
Unbundl began with a detailed audit to identify technical issues, content gaps, and opportunities. This formed the foundation for their healthcare SEO strategy.
2. Content Revitalisation
Existing blogs were revamped with AI SEO tools to optimise meta titles, descriptions, and interlinking. Patient-centric queries were prioritised, significantly improving click-through rates.
3. Local SEO Optimisation
Each clinic received hyperlocal pages, boosting visibility in local search results. Within 12 months, local visibility increased by over 160%.
4. Technical SEO Enhancements
Website speed, crawl errors, and structure issues were resolved, resulting in a 42% increase in monthly traffic.
5. Speciality Page Development
Dedicated pages for treatments and doctors established authority and improved search relevance.
Measurable Results
- 2x Overall Growth: Total online growth doubled in 12 months.
- 10x Blog Traffic: Targeted healthcare SEO content drove a tenfold traffic increase.
- 7x Increase in Cost Page Views: Cost-focused pages captured high-intent queries.
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3x Increase in Treatment Page Visits: Improved patient engagement through optimised treatment pages.
Key Takeaways for Healthcare Brands
- Patient-Centric Content: Focus on content addressing patient questions and concerns.
- Local SEO is Crucial: Ensure clinic pages are optimised for local searches.
- Technical SEO Matters: Resolve issues promptly for better rankings and user experience.
- AI SEO Can Boost Efficiency: Leverage AI-driven tools for faster keyword research and content optimisation.
- Regular Audits: Consistent monitoring ensures sustainable growth.
Why Partner with Unbundl For Healthcare SEO
As a top healthcare SEO agency and one of the best SEO agencies in India, Unbundl combines expertise in AI SEO, healthcare digital marketing, and local SEO. They have a proven track record of delivering measurable growth for healthcare brands, helping clinics and medical practices rank higher and attract more patients.
Conclusion
For healthcare brands looking to improve online visibility, engagement, and patient acquisition, partnering with a reliable SEO agency for healthcare brands like Unbundl can transform your digital strategy. Their tailored healthcare SEO solutions, supported by AI-driven optimisation, ensure sustainable growth and measurable results.