Ever noticed how Blinkit products seem to appear exactly when you’re craving something? That’s smart advertising in action. For D2C brands, Blinkit offers a permanent way to reach millions of active urban consumers who shop daily for convenience. Blinkit crossed 1,000 dark stores by January 2025, aiming for ~2,000 by the end of 2025.
Running Blinkit ads helps your products appear at the right moment — turning active browsers into loyal buyers. Whether you’re a growing brand or an established player, learning how to advertise on Blinkit can give your business a meaningful edge.
Why Advertise on Blinkit in 2025 & Beyond?
Blinkit isn’t just a grocery delivery app; it’s a high-intent marketplace where users are ready to buy. From snacks to skincare to daily essentials, Blinkit users make quick purchase decisions so it’s a goldmine for D2C marketers.
Think of Blinkit as your digital shelf in a 24/7 supermarket that’s always one tap away. Working with a professional company that are expert in quick commerce advertisement ensures your campaigns reach the right audience, gain visibility, and deliver solid ROI.
Before we dive in the blinkit ads process, let’s understand the ad formats Blinkit offers.
Blinkit Ad Formats Explained
1. Product Booster Ads
Best for instant visibility and conversions. Product Booster Ads make your products appear when users search or browse similar categories essentially “sponsored listings” within the shopping flow.
You can target by:
- Keyword (e.g., “coffee,” “detergent,” “snacks”)
- Category (e.g., “pulses,” “beverages”)
Source: Blinkit
If your main SKU goes out of stock, Blinkit may automatically switch to an alternate SKU (feature availability can vary by campaign).
Key placements:
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Direct-to-Cart Shelf: Visible right on the homepage with “Add to Cart.”
Source: Blinkit
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Brand Shelf: A dedicated homepage section for your brand’s products.
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Cart Injection: Product recommendations at checkout for last-minute add-ons.
Source: Blinkit
2. Listing Spotlight Ads
This is your brand’s mini-storefront within Blinkit — a scrollable carousel that showcases multiple SKUs in one view.
Why they work:
- Multiple products shown together for discovery
- Custom creatives and GIFs supported
- “See All” button opens a dedicated brand page
Creative guidelines:
- Dimensions: 208 × 530 px (safe zone: 160 × 362 px)
- Use simple backgrounds and large, readable fonts
- Avoid pricing text (Blinkit updates prices dynamically)
3. Display Ads
Display Ads place your brand in contextually relevant spots (for example, a mustard oil ad may appear during “cooking oil” searches). These campaigns are often coordinated with Blinkit’s internal ad team. Great for reach and awareness when paired with Product Booster or Listing Spotlight.
Source: Blinkit
4. Awareness Boosters (Add-ons)
Blinkit also offers optional visibility boosters such as:
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Push Notifications: Time-sensitive messages to users
Source: Blinkit
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Brand Spotlight: Hero placement in your category
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Offers Integration: Discounts paired with active campaigns
How to Combine Ad Types Effectively
- Use Product Booster Ads for conversions
- Layer Listing Spotlight Ads for discovery
- Add Display Ads for reach
- Support with Push Notifications or Offers during peak seasons
That’s the balanced mix most successful D2C brands use on Blinkit.
How to Run Ads on Blinkit?
Step 1: Create a Blinkit Ads Account
Visit brands.blinkit.com to sign up and set up your brand profile. (Access may require approval or minimum spend.)
Step 2: Choose Campaign Objective
Decide whether you want to drive awareness, engagement, or sales.
Step 3: Select Ad Format
Choose from Product Booster, Listing Spotlight, or Display Ads depending on your goal.
Step 4: Set Budget and Targeting
Define total or daily budgets and target based on keywords, categories, and locations.
Step 5: Upload Creatives
Use high-quality visuals and concise copy optimised for mobile screens.
Step 6: Launch & Monitor
Track performance via Blinkit's Brand Dashboard (impressions, add-to-carts, spend). Adjust bids and creatives based on data.
If you prefer experts to handle your Blinkit ads marketing, so an agency like Unbundl can manage creative optimisation, campaign setup, and performance reporting.
Why Choose Unbundl for Blinkit Advertising?
Running profitable blinkit ads needs expertise. With over 11 years in performance marketing, Unbundl helps brands strategise, design, and scale Blinkit campaigns that deliver real growth.
Proven results:
- 38% sales boost in 30 days
- 57% revenue lift in one month
Unbundl turns Blinkit marketing into a predictable growth channel — managing optimisation, analysis, and reporting so you can focus on product and brand.
Ready to grow your sales on Blinkit?
Let Unbundl handle your Blinkit ad strategy and transform campaigns into measurable, revenue-driving success stories.