If you’re a D2C brand looking to grow visibility and sales quickly, Zepto Ads is the goldmine. With over 21 million+ monthly active users and hyper-local delivery networks, Zepto lets you reach urban shoppers at the exact moment they’re ready to buy.
From banners to interactive campaigns, Zepto advertising is more than just a digital shelf; it’s a full-funnel growth opportunity.
In this guide, we will learn about:
- Why Zepto is a powerful platform for D2C growth?
- The different Zepto ad formats and placements
- A proven step-by-step launch strategy
- Common challenges (and how to fix them)
- How Unbundl, a leading Zepto marketing agency, helps brands maximise ROI
Why Choose Zepto Ads for Your Brand?
Zepto's marketing strategy is built around speed, convenience, and purchase intent. Here’s why advertising on Zepto works for D2C brands:
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Highly Targeted Audience: Hyper-local targeting lets your ads reach users in specific neighbourhoods or cities.
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Variety of Ad Formats: From Zepto banner ads to Sponsored Product Listings, you can match the format to your campaign goals.
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Cost-Effective Campaigns: Zepto’s pricing models cater to both small businesses and large enterprises.
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Real-Time Analytics: The Zepto ads platform provides actionable insights for optimising campaigns in real-time.
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High Engagement Potential: Users are already shopping for essentials, increasing the chances of clicks and conversions.
While Zepto ads offer powerful reach, your D2C brand doesn’t just need the platform—you also need a specialised quick commerce ads agency to strategically manage, optimise, and scale your Zepto ad campaigns for maximum ROI.
Types of Zepto Ads & Formats
Here’s you will get a breakdown of the most effective Zepto ad campaigns that help your brands to grow on Zepto:
Sponsored Product Listings
Format / Placement:
Displayed within Zepto’s search results and category pages as “Sponsored Products.”
Benefit for D2C Brands:
Drives direct-to-cart visibility and instant conversions — perfect for promoting new SKUs or seasonal launches.
Our Role:
We identify and target high-intent keywords, optimise bids for maximum ROAS, and continuously test placements to improve performance.
Banner Ads
Format / Placement: Displayed on homepage, category pages, and checkout; static or animated
Benefit for D2C Brands: High visibility, builds brand recall, ideal for promotions
Our Role: We optimise creatives, placements, and targeting for maximum ROAS
Video Ads
Format / Placement:
Shown on the post-order screen, app feed, or homepage to capture user attention during key engagement moments.
Benefit for D2C Brands:
Delivers engaging storytelling that builds brand awareness, strengthens recall, and drives higher conversions.
Our Role:
We create mobile-optimised video ads, manage strategic placements, and track performance metrics to ensure maximum impact and ROI.
Zepto Marketing Strategy: Targeting & Funnel Approach
Step-by-Step Guide to Launch a Zepto Ad Campaign
With Zepto Ads, getting your brand in front of the right audience is effortless. The platform guides you from planning your campaign to reaching your target users, all while giving you the tools to track performance and optimise results along the way.
Here’s a step by step guide to start zepto ads for your business:
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Sign up on Zepto Ads Portal – Visit Zepto login portal to sign up and set up your brand profile.
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Select Campaign Objective – Awareness, engagement, or conversion.
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Choose Ad Format – Banner, Video, Scratch Card, Map Integration, Delivery Bag, or Sponsored Listings.
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Set Budget & Target Audience – Daily/monthly budget, bids, geographic, and demographic targeting.
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Upload Creative Assets – Mobile-optimised visuals, videos, or interactive content.
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Schedule & Launch Campaign – Campaigns go live in 30-50 min, and now you can optimise the key metrics.
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Monitor & Optimise – Track key metrics, including impressions, clicks, conversions, and measure zepto ad revenue, through the Zepto portal.
For large-scale businesses, managing Zepto Ads efficiently requires expertise. If handling campaigns feels overwhelming, collaborate with Unbundl to manage optimisation and performance tracking, so your ads deliver results while you focus on scaling your brand.
Challenges of Zepto Advertising & How to Fix Them
Advertising on Zepto offers immense opportunities, but D2C brands often face specific challenges while running ads. Understanding these challenges and how to overcome them can help maximise ROAS and campaign efficiency.
|
Challenge |
Description |
Solution / Fix |
|
High Competition for Visibility |
Many brands compete for user attention, causing ads to get lost in the feed. |
Use hyper-local targeting, premium placements like RoadBlock or Map Integration, and A/B test creatives. |
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Limited Attention Span of Users |
Zepto users shop quickly and scroll fast, reducing ad impact. |
Create short, visually appealing creatives with clear messaging and CTA. Use interactive formats like Scratch Cards. |
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Campaign Optimization Complexity |
Managing multiple ad formats, placements, and targeting options is challenging. |
Partner with a Zepto marketing agency like Unbundl for account management, real-time monitoring, and optimization. |
|
Tracking ROI & Conversions |
Measuring campaign impact on sales and brand awareness can be tricky. |
Integrate campaigns with analytics dashboards, track impressions, clicks, add-to-cart actions, and conversions. Focus on funnel metrics. |
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Creative Compliance & Quality Issues |
Non-compliant or low-quality creatives may be rejected or underperform. |
Follow Zepto's ad specifications, use mobile-optimized images/videos, clean designs, minimal text, or rely on a professional Zepto marketing company. |
|
Budget Allocation & Cost Management |
Determining investment across multiple ad formats can be confusing. |
Start small, test different ad formats, track performance, and allocate budget to high-performing ads and placements. |
How Unbundl Helps D2C Brands with Zepto Ads?
Running profitable Zepto campaigns requires expertise in targeting, creative, and analytics. That’s where Unbundl comes in:
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End-to-end Zepto ads services, including strategy, creative design, ad placement, and reporting.
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Real-time Zepto ads platform monitoring to maximise ROI.
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Proven track record of increasing visibility, engagement, and Zepto ad revenue.
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Optimisation across funnel stages to boost awareness, consideration, and conversion.
Ready to grow your D2C brand with Zepto ads?
Let Unbundl manage your Zepto ad campaigns, optimise creatives, and turn clicks into measurable revenue. Contact us today and scale your business in the fast-moving world of quick commerce.