SEO tools are software platforms for website owners, marketers, and content optimizers. They polish up websites so search engines, like Google, can find them easily. With these tools, you can see how good your website's doing in search engines and get clever plans to amp up your ranking in search results.
Boost Your Website Traffic with Top Free SEO Tools
Do you know there are so many free SEO tools available to optimize your website? Let’s learn about some best and free SEO tools:
Semrush
One of the top SEO tools is the Keyword Magic Tool. Open your free Semrush account, and you'll have ten daily credits for this tool. Bring up the Keyword Magic Tool tab. Type the keyword you're interested in, choose your area, and hit search. The free Semrush account has a daily credit limit. You're allowed 10 searches daily across all domain analytics and keyword research tools. If this sounds confusing, Semrush’s free account guide will set things straight.
Official Website: https://www.semrush.com/
Answer The Public
Answer the Public effectively identifies questions raised on social media, blogs, and forums, and turns them into valuable keywords. Here’s an example with "keto diet" from Answer The Public. One top feature is the “Vs. Keywords”. It's a bit surprising, but many people Google "X vs. Y" type keywords. So here's how the "keto diet" looks in the Versus section from Answer The Public.
Official Website: https://answerthepublic.com/
Woorank’s SEO & Website Analysis Tool
Snag a quick rundown of SEO enhancements. It's an ultra-nifty Chrome SEO add-on. Initially, you'll see your comprehensive SEO grade. This tool precisely guides you to upgrade your website's on-site and off-site SEO. WooRank – a Chrome addition - stands out for its "Marketing Checklist."
Official Website: https://www.woorank.com/
Google's Mobile-Friendly Test
Prepare your website for Google's Mobile-first Indexing. You may be aware that Google recently updated their algorithm. The change is known as "Mobile-First Indexing." If your site isn't suited for mobile use, you've got trouble. You just need to use the Mobile-Friendly Test tool. It tells you if Google deems your site suitable for mobile use. The top function of Google's mobile friendly test is the "Page loading issues" function. It guides you on how to optimize your website's code.
Official Website: https://pagespeed.web.dev/
Google Search Console
Google Search Console as a rank tracker to monitor your site's position in the SERPs. Employing Google Search Console for rank checking is highly effective. Index Coverage Report and the report provides a list of pages on your site that aren't getting indexed. It even shows steps to get things back on course.
Official Website: https://search.google.com/search-console/
SEOquake
SEOquake is a no-cost search engine optimization (SEO) extension for your browser. This tool lets you swiftly examine a variety of search engine elements such as backlinks, Google and Bing indices updates, Facebook likes, Pinterest pin tally, and Web archive pages. For instance, details like Google’s cache date reveals the last time the page was updated.
Official Website: https://www.seoquake.com/
Yoast WordPress Plugin
This is the top-notch SEO plugin for WordPress. It is the most solid SEO plugin out there. Yoast SEO WordPress plugin stands out with XML Sitemap Generator. Sitemaps guide Google and other search engines to spot, crawl, and index every page on your site. Using Yoast means no more messing with your sitemap for each new page. Yoast refreshes your sitemap for you. Neat.
Official Website: https://yoast.com/
Panguin Tool
Understand why your rankings fell. This utility relates your search volume to recognized Google updates. If you see rankings plunge during a significant Google update, pinpoint the issue and resolve it. Panguin Top helps in Toggle Updates On/Off. Panguin simplifies focusing on a unique update.
Official Website: https://www.barracuda.digital/panguin-tool
Wordtracker Scout
Use your competitor’s keywords. Wordtracker Scout uses an exclusive method for keyword analysis. Instead of typing keywords into a tool, it displays the most frequent terms on a page. This way, you can visit a competitor's page, and snatch their keyword usage. WordTracker Scout reveals keywords on your list that strike the best balance between search volume and competition.
Official Website: https://www.wordtracker.com/
ShortPixel
ShortPixel allows you to shrink and adjust your images for quick page loading. It supports the upload of JPG, GIF, and PNG files of up to 10 MB. If you need to upload bigger files, simply create a free account. Choose your desired SmartCompress level, upload your files, and let ShortPixel do the rest. It neatly compresses and optimizes your images, without any loss in quality.
Official Website: https://shortpixel.com/
Google Analytics
Google Analytics is a top-notch SEO optimization tool that provides insightful data that evaluates the efficacy of an SEO strategy. If you are hinting at information such as organic web traffic, bounce rates, sources of this traffic, duration of site visit, and page load speed. The top feature of Google Analytics is integration with Google Search Console. Syncing your GSC account with GA reveals significant details like commonly used keywords for site searches, your organic CTR, and other fascinating data.
Official Website: https://analytics.google.com/
Hunter.io
Hunter.io proves to be a useful tool, especially when gathering email addresses for your link-building campaigns. You can enter any domain and the tool will give you the associated email addresses in a second. The email addresses that are beneficial for your purpose can be stored as leads. Any unnecessary emails can be easily filtered out. Surely, this top SEO tool helps to accelerate your link-building outreach.
Official Website: https://hunter.io/
MozBar
Mozbar is the best SEO tool that saves your time. It's a browser add-on that lets you see a website's authority in search results. With MozBar, you can enter the term into Google and instantly see the site's authority and page score. Take advantage of this free SEO Tool to allow you to examine Google results. You can check results from other search engines and website details like Title of the page, Description of the page, Heading tags.
Official Website: https://moz.com/
Grammarly
Grammarly, a browser plugin, helps catch spelling and grammar errors in your text. Once set up, it works silently in the background. During writing, it helps highlight your mistakes for easy correction. Grammarly scores your work on several factors like correctness, clarity, engagement, and delivery. By using Grammarly's findings, your content could become engaging and lucid, devoid of errors.
Official Website: https://app.grammarly.com/
Bing Webmaster Tools
Boost your website's performance on Bing. Bing Webmaster Tools as the Bing equivalent of Google Search Console. If the goal is to see your site ranked and indexed on Bing, using Bing Webmaster Tools is crucial. One standout feature of Bing Webmaster Tools is the Keyword Research Tool. This provides organic keyword suggestions and data directly from Bing. Unlike Google's Keyword Planner, the data from Bing doesn't mix with Bing PPC or AdWords data.
Official Website: https://www.bing.com/webmasters/about
SERPerator
You can use this helpful SEO tool to verify the SERPs in various locations and across multiple devices. It's common knowledge that locality and the type of device used can significantly change the search results you get. This is especially true for queries like "pizza shop" or "landscaper". This tool gives you a real-time look at how search results differ if you're using different phones, from almost any major city worldwide.
Official Website: https://mobilemoxie.com/tools/mobile-serp-test/
Google Trends
Google Trends spews up-to-the-minute data on trending topics. Eye up search interest trends for various keywords. Watch as they climb or drop over time. Punch in your topic and your area of interest. Free SEO tools to dig deeper into interest by subregion. Google Trends offers various features. Google Trends is your trusty sidekick for niche research too.
Official Website: https://trends.google.com/trends/
Rank Math
Rank Math is a plugin for WordPress SEO. It's designed to amp up your site's ranking. Some features come with a cost, but the free one offers plenty. Rank Math shines in the area of the title tag and content fine-tuning. You supply a focus keyword, and Rank Math evaluates its SEO score. For title tag enhancement, Rank Math flags your focus keyword's presence in your content title tag, meta description, URL, and body content. Rank Math's advice for content is a solid strategy to ensure that your content is supercharged and helps you escalate the SERPs.
Official Website: https://rankmath.com/
Improving your website can be simple and pocket-friendly. There are tons of free SEO tools available, helping you upgrade your site's visibility and effectiveness. You can do keyword research with tools like Semrush and Answer The Public. For content optimization, plugins like Yoast and Rank Math come in handy. Check if your site is mobile-friendly with Google's Mobile-Friendly Test and amp up loading speeds with ShortPixel, a great tool for image optimization. Keep track of your site's performance using Google Analytics and Search Console. Use Grammarly to refine your content and eliminate writing errors. By using these free tools, you can outshine your competition, improve your search rankings, and give your visitors a smoother experience—all at no cost to you.
Also Read: Top Paid SEO Tools (2025)