SEO Wins You Wish You Had – 17% More Clicks, Instantly

Client

Clove Dental

Industry

Healthcare

What we did

SEO, On Page, Off Page, Content

Clove Dental is one of India’s leading dental care providers, offering a wide range of treatments, from routine check-ups to advanced dental procedures. With a strong digital presence, Clove Dental aims to educate patients and help them make informed decisions about oral health. However, despite having a well-structured website and many blogs, the brand faced challenges in driving consistent organic traffic and engagement. At this turning point, Unbundl provides the expertise to get them back on track. This SEO case study explores how strategic optimizations helped Clove Dental overcome these challenges, leading to a massive boost in organic traffic, impressions, and click-through rates (CTR).

Client

Clove Dental

Industry

Healthcare

What we did

SEO, On Page, Off Page, Content

Challenges

Stagnant Growth

After initial success, website traffic plateaued, making it difficult to scale further.

Low Blog Engagement

Despite publishing numerous blogs, they weren’t attracting enough clicks.

Untapped Search Demand

Certain high-intent informational searches relevant to patient decision-making were not adequately represented, limiting overall discoverability.

Technical SEO Issues

The website faced page speed issues and WordPress optimization challenges, affecting user experience and rankings.

Solutions

Blog Optimization

Improved existing blogs that were getting impressions but no clicks by revamping the content, focus keywords, interlinking, and enhancing the meta title and description.

Targeted Content Expansion

New pages were introduced to address commonly searched treatment-related queries, ensuring patients could find clear, accurate information at every stage of their research.

Clearer Service & Treatment Structure

Core service pages were expanded and supported with more detailed sub-pages, improving depth while making it easier for users to navigate and understand treatment options.

Strengthening Trust & Authority

Key pages showcasing medical expertise, clinics, and practitioners were refined to reinforce credibility and consistency across the site.

Technical SEO & Performance Improvements

Underlying issues affecting speed, crawlability, and overall site health were resolved to ensure content could perform at its full potential.

Integrations

Results

2x Overall Growth: We achieved a 2x increase in overall growth within 12 months.

7x Increase in Cost Page Views: Our pages dedicated to providing information about treatment costs have experienced an extraordinary sevenfold increase in traffic.

10x Blog Traffic Growth: We've successfully positioned our blog as a trusted resource, driving substantial traffic and enhancing user engagement.

3x Treatment Page Visits: Our treatment-specific pages, which offer detailed information about our various services, have also contributed significantly to our overall growth.