SEO Wins You Wish You Had – 17% More Clicks, Instantly

Client

Clove Dental

Industry

Healthcare

What we did

SEO, On Page, Off Page, Content

Clove Dental is one of India’s leading dental care providers, offering a wide range of treatments, from routine check-ups to advanced dental procedures. With a strong digital presence, Clove Dental aims to educate patients and help them make informed decisions about oral health. However, despite having a well-structured website and many blogs, the brand faced challenges in driving consistent organic traffic and engagement. At this turning point, Unbundl provides the expertise to get them back on track This SEO case study explores how strategic optimizations helped Clove Dental overcome these challenges, leading to a massive boost in organic traffic, impressions, and click-through rates (CTR).

Client

Clove Dental

Industry

Healthcare

What we did

SEO, On Page, Off Page, Content

Challenges

Stagnant Growth

Improved existing blogs that were getting impressions but no clicks by revamping the content, focus keywords, interlinking, and enhancing the meta title and description.

Low Blog Engagement

Despite publishing numerous blogs, they weren’t attracting enough clicks.

Missing Cost-Focused Content

Competitors were ranking well on cost-related keywords (e.g., "dental implant cost," "root canal treatment price"), while Clove Dental was missing out.

Technical SEO Issues

The website faced page speed issues and WordPress optimization challenges, affecting user experience and rankings.

Solutions

Blog Optimization

Improved existing blogs that were getting impressions but no clicks by revamping the content, focus keywords, interlinking, and enhancing the meta title and description.

Cost-Focused Content Strategy

Created new content targeting cost-related queries (e.g., "braces cost in India”, “cost of RCT”, "teeth whitening price").

Detailed Treatment Pages

Developed in-depth pages for each treatment that Clove Dental provides services for, followed by creating sub-treatment pages. For example, the main treatment page for braces and sub-treatment pages for metal braces, ceramic braces, and so on.

Specialty Doctor and Clinic Page Optimization

Enhanced content for 70+ specialty doctor pages and the Clinic pages to improve expertise and authority in search results.

Technical SEO Fixes

Resolved technical issues, improved WordPress site speed, and fixed crawl errors.

Integrations

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Results

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2x Overall Growth: We achieved a 2x increase in overall growth within 12 months. 

7x Increase in Cost Page Views: Our pages dedicated to providing information about treatment costs have experienced an extraordinary sevenfold increase in traffic.

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10x Blog Traffic Growth: We've successfully positioned our blog as a trusted resource, driving substantial traffic and enhancing user engagement.

3x Treatment Page Visits: Our treatment-specific pages, which offer detailed information about our various services, have also contributed significantly to our overall growth.

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10x
Increased traffic growth in Blogs
7x
Significant growth in cost pages
2x
Increased Overall growth in 12 month

More Case Studies

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Off Page SEO

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