How Unbundl Reduced Bounce Rate by 30% for a D2C Fashion Brand

Client

Musclemind

Industry

Lifestyle

What we did

UI/UX Design

Web Development

Musclemind is not just a brand; it’s a movement. Born to bridge the gap between performance-driven athletic wear and lifestyle fashion, it embodies the philosophy of “muscle and mind.” When the MuscleMind team envisioned launching a line of active-leisure products, they weren’t just creating apparel—they were crafting an experience. And for this dream to take digital flight, they needed a partner who could match their ambition with expertise. That’s where Unbundl stepped in.

Client

Musclemind

Industry

Lifestyle

What we did

UI/UX Design

Web Development

Challenges

Crafting a Brand Identity for website

MuscleMind needed an aspirational yet relatable brand that balanced technical innovation with visual elegance.

Building a Bespoke Shopify Experience

Showcasing proprietary technologies like AeroFlux™ and MotionMax™ while overcoming Shopify’s inherent limitations was essential.

Localization with Global Aspirations

The challenge was to create a brand that resonated deeply with Indian audiences while maintaining global appeal.

Optimizing for Indian Market Needs

Reducing COD fraud and ensuring smooth logistics were critical for the domestic market.

Solutions

Dynamic Variant Switching

Enabled seamless color and size exploration with custom functionality, ensuring smooth transitions without page reloads.

Optimized Checkout

Integrated GoQik to streamline COD transactions, reduce fraud, and enhance the overall checkout experience tailored for the Indian market.

Strategic Shopify Integrations

Implemented essential apps like Metafields Guru, Judge.me, and Delhivery to enhance product storytelling, build trust, and improve logistics.

Performance Upgrades

Optimized the Shopify infrastructure to achieve high page speed scores, improving user experience across devices.

Final user interface

Each product page told a story, featuring spider charts for attributes like stretchability, breathability, and fit. Each collection—CoreComfort’s daily essentials, FutureFlex’s innovation-driven designs, and TrendTred’s fashion-forward pieces—offered a unique yet cohesive experience and showcase their cutting-edge technologies: AeroFlux™, MotionMax™, SeasonSense™, and ProProtect™. We curated a blend of Indian and international visuals to represent local authenticity through Indian models and influencers and showcase global aspiration by mirroring brands like Gymshark and Lululemon.