700% Organic Growth in 6 Months with White-Hat SEO

Client

Includ

Industry

Kids Fashion

What we did

On-Page SEO Off-Page SEO & Content Optimization for Ecommerce

Includ, a fast-growing kidswear brand, designs high-quality, comfortable, and stylish clothing for children aged 0–14. Since launching in 2023, the brand has gained rapid popularity among parents in India, thanks to its trendy organic kids clothing and commitment to quality. However, despite the strong product offering, Includ faced significant challenges in growing its online visibility and reaching more customers organically. That’s where Unbundl, a performance-driven digital marketing agency, stepped in. Our goal: strengthen Includ’s ecommerce SEO, optimize their extensive catalog, and drive measurable organic traffic growth.

Client

Includ

Industry

Kids Fashion

What we did

On-Page SEO Off-Page SEO & Content Optimization for Ecommerce

Challenges

2,000+ Pages with Missing Metadata

Most product and collection pages lacked meta titles and descriptions, limiting their visibility on Google.

Poorly Structured URLs

Product and collection page URLs were poorly structured, creating a confusing user experience and reducing search engine crawl efficiency.

Technical SEO Gaps

Slow page speed, missing schema markup, and non-standard site architecture were hurting rankings.

Solutions

Meta Data Overhaul

Created SEO-friendly meta titles and descriptions for 400+ collection pages and 100+ top-selling products, improving click-through rates and search relevance.

URL Structure and Product Name Optimization

Standardized and simplified URLs, aligning product names with high-intent search queries to make pages easier to find for potential customers.

Technical SEO Fixes

Enhanced ecommerce SEO by adding structured data, boosting core web vitals and page speed, and optimizing internal linking for better crawlability and mobile experience.

Scalable SEO Strategy

Developed a future-ready SEO playbook, ensuring all new products and collections are SEO-optimized from day one, supporting Includ’s growing catalog.

Integrations

Results

Result-Driven Clicks

Daily Clicks: ↑ 1,074.47% — More users discovering and engaging with the brand every single day
Monthly Clicks: ↑ 702% — A consistent surge in qualified traffic, driving sales at scale

Rising in Search Results

Daily Impressions: ↑ 7,642.7% — Includ’s pages started dominating search results for high-intent keywords
Monthly Impressions: ↑ 2,299.10% — Expanded brand reach and stronger presence across Google

Growth in Non-Branded Traffic

1,111.78% increase in non-branded clicks — Includ now ranks for generic, high-converting terms like “organic kidswear” and “stylish clothes for toddlers,” attracting new customers beyond brand-aware users.