How Unbundl Increased 78% in Direct Bookings For a Hospitality Brand

Client

Larisa

Industry

Hospitality

What we did

UI/UX

Shopify Migration

LaRiSa Resorts is a luxury hospitality brand known for its boutique properties and personalised guest experiences. With locations nestled in nature, LaRiSa offers more than just a stay, it offers curated escapes designed for comfort, tranquillity, and indulgence. As the brand grew, so did the need for a seamless, modern online booking experience that matched their in-person hospitality.

Client

Larisa

Industry

Hospitality

What we did

UI/UX

Shopify Migration

Challenges

Outdated Technology

Their website was built on a custom PHP framework, which limited flexibility. Any update requires a developer.

Poor UX & Brand Disconnect

The outdated UI/UX failed to represent the brand’s premium positioning.

Low Performance & Zero Insights

Slow load times and the absence of booking analytics hampered conversions.

Platform Mismatch

Shopify’s e-commerce-first structure made hotel booking integration a major hurdle.

Solutions

Migration to Shopify

We moved LaRiSa’s website from PHP to Shopify, offering better performance, improved security, and easier management for their team.

Modern UI/UX Overhaul

We redesigned the entire website with a clean, modern interface to reflect the luxury and elegance of the LaRiSa brand. This improved both aesthetics and usability.

Booking Integration with Simplotel

Shopify isn’t built for hotel bookings, so we integrated Simplotel, a trusted hospitality booking engine, directly into the website. Now guests can check availability and book rooms smoothly.

Built-in Analytics for Smarter Marketing

Using Shopify’s analytics, LaRiSa can now track where bookings come from, which marketing campaigns work, and where to focus their efforts.

Faster, More Engaging Website

With a streamlined structure and optimized performance, the new site loads faster and keeps users engaged.

Final user interface

We implemented a comprehensive and strategic approach to address the challenges faced by LaRiSa. This involved a thorough assessment of the brand’s digital ecosystem, identifying core issues across performance, user experience, and conversion pathways. Our solution was designed to be holistic, integrating technical, creative, and marketing interventions to ensure long-term impact and alignment with LaRiSa’s business objectives.

Results

+78.3% Increase in Direct Bookings

 More guests are now booking directly, reducing dependence on third-party platforms and saving on commissions.

+23.5% Uplift in Conversion Rate

A larger percentage of site visitors are turning into paying guests, thanks to a better UX and faster booking process.

-17.2% Drop in Bounce Rate

Visitors are staying longer and engaging more, indicating improved content and site experience.

3 Days Faster Booking Time

Guests are now completing their bookings in fewer steps, faster than ever before.

Ready to unbundle greatness?