How Unbundl Scaled a Kids’ Apparel Brand via SEO

Client

Peekaaboo Kids

Industry

Kids Fashion

What we did

SEO, Technical SEO, Content Strategy

Peekaaboo Kids is a fast-growing kids lifestyle brand offering 100% cotton, comfortable, and stylish apparel for children aged 1–8 years. Founded by parents who were tired of itchy, low-quality fabrics, Peekaaboo Kids was born out of a need for 100% cotton comfort that actually looks good. Despite having a strong product offering and clear positioning, Peekaaboo Kids faced significant challenges in SEO. The absence of a structured SEO foundation, combined with technical gaps and unoptimised content, limited its ability to gain visibility, attract traffic, and generate consistent revenue through organic search.

Client

Peekaaboo Kids

Industry

Kids Fashion

What we did

SEO, Technical SEO, Content Strategy

Challenges

Complete Lack of Brand Visibility

The website was not ranking even for its own brand name, indicating weak indexing and poor authority signals.

Near-Zero Organic Traffic

Minimal impressions and clicks, limiting discoverability and growth to non-organic channels.

Unoptimised Collection Pages

Core category pages were not aligned with high-intent search queries, resulting in no rankings for key product-related keywords.

Weak Product Page SEO

Product pages lacked keyword targeting, structured content, and optimised metadata, reducing visibility and conversions.

Non-Strategic Blog Content

Existing blogs were not aligned with search intent, seasonal demand, or parent-focused queries.

Technical SEO Issues (Shopify Setup)

Critical issues such as duplicate H1 tags, missing alt attributes, and improper heading hierarchy impacted crawlability and indexing.

Solutions

Building a Strong SEO Foundation

We implemented a comprehensive keyword strategy focusing on transactional, seasonal, and informational queries, mapped across collections, products, and blogs.

Optimising and Expanding Collection Pages

Collection pages were restructured and optimised for high-intent keywords. New keyword-driven collections were created to capture additional search demand and improve product discoverability.

Revamping Product Pages for SEO

Product pages were rewritten with optimised titles, descriptions, and metadata. Structured content improvements enhanced indexing and click-through rates.

Content Strategy with Storytelling Approach

We introduced a differentiated content strategy that helped the brand capture long-tail traffic and improve engagement.

Implementing Internal Linking Architecture

We connected blogs, collections, and product pages to improve crawlability, authority flow, and user navigation.

Results: A Landmark Digital Transformation

18× Growth in Organic Clicks

Peekaaboo Kids scaled with 1,733% increase in clicks in just 11 months, with sustained monthly traffic of over 8,000+ clicks, establishing a strong organic growth foundation.