Story@Home’s Shopify Migration That Drove 19% More Conversions

Client

Story@Home

Industry

Home Furnishing

What we did

Shopify Migration

Shopify Development

UI/UX

Story@Home is an Indian home furnishing brand offering stylish, high-quality bedding, curtains, and decor. Trusted by over 50+ million families, it combines comfort with contemporary design. Story@Home was facing a stagnating digital presence despite having a strong offline brand recognition. The brand struggled with low conversion rates and limited user engagement on its online store. The brand was operating on Shopify 1.0, restricting access to modern performance and design capabilities. This Shopify development case study will explore the need to transform outdated digital experiences into high-performing and conversion-driven storefronts.

Client

Story@Home

Industry

Home Furnishing

What we did

Shopify Migration

Shopify Development

UI/UX

Challenges

Poor Conversion Rate

Visitors were not converting into buyers, and the conversion rate remained stagnant.

Outdated Technology

Operating on Shopify 1.0 limited performance and feature scalability.

Poor User Experience

The website felt outdated and lacked connection to the brand’s identity.

Lack of Visual Appeal

Weak user interface design, which failed to evoke trust or an emotional connection with users.

Solutions

Shopify 2.0 Migration

Upgraded the platform to unlock enhanced speed, flexibility, and performance tools.

UI/UX Revamp

Created a user-friendly interface to create a modern, responsive, and brand-aligned customer journey.

Content Optimisation

Updated the content of product pages with compelling, SEO-optimised copy that guided buyer decisions.

Modular Sections Integration

We went beyond default templates to create custom layouts that convey a strong product story.

Results

Traffic Growth

Website traffic surged by 37%, attracting a wider and more relevant customer base. This uplift indicates improved visibility and stronger brand recall.

Conversion Rate Boost:

Within just three months, the conversion rate increased by 19%, reflecting the effectiveness of the revamped user journey.

Improved Engagement

Customer interaction deepened with a 17% increase in "Add to Cart" actions, showing that users are actively exploring products and progressing through the sales funnel.