SEO News and Updates June 2025

Last updated on January 30, 2026
14 min read
Amit Kumar
Reviewed by Amit Kumar
Amit Kumar

Amit Kumar

Head of SEO

Amit Kumar is the Head of SEO at Unbundl with 16+ years of experience, based in Delhi, India. He specialises in technical SEO, content strategy, on-page and off-page optimisation, and local and international SEO, backed by deep expertise in tools like GSC, Ahrefs, SEMrush, Screaming Frog, GA4, and Looker Studio. His work spans healthcare, e-commerce, fintech, real estate, and B2B SaaS. He has driven 200–600% organic growth, built white-hat SEO systems generating 7–8 figure revenues, led AI-driven SEO automation, and designed SOPs that improved delivery speed by 40%.

SEO News and Updates June 2025

Table of Contents

June 2025 Google Algorithm Update: 5 Key Impacts on SEO

  1. Significant Volatility Observed:
    From June 4 to 18, major fluctuations were recorded across mobile, local, and e-commerce search results, despite no official confirmation from Google.

  2. Decline in Click-Through Rates:
    Many websites experienced reduced clicks while maintaining their rankings, indicating the growing influence of AI Overviews and zero-click search layouts.

  3. Instability in Local Listings:
    Google Maps 3-Pack results shifted frequently, causing inconsistencies in visibility for local and service-based businesses.

  4. Structural Weaknesses Penalized:
    Websites with outdated schema, poor internal linking, or ineffective layouts faced notable drops in visibility and traffic.

  5. Strategic Updates Recommended:
    Recovery requires enhancing internal link structures, refreshing meta data, restoring structured data, and optimizing local business profiles.


Search Industry Updates: Google, Bing & AI Advances – June 2, 2025

Daily Recap of Key Developments Impacting SEO and Search Platforms

Here’s the most important SEO updates June 2025, these insights will help you stay aligned with the evolving digital landscape.

Key Highlights from the Search Forum:

  • June 2025 Google Webmaster Report Released

    • Covers major SEO updates and AI advancements announced at Google I/O.

    • "AI Mode" officially launched in the U.S., enhancing user search experiences.

    • AI Overviews expanded significantly, reportedly increasing search query volume.

  • Bing Search Testing “Chat with Copilot” Section

    • Microsoft introduces a new section in Bing results offering AI-driven query expansions.

    • Designed to drive users into a conversational search experience via Copilot.

  • Google Gemini Live Now on iOS and Android

    • Gemini Live allows users to interact with real-world visuals via their camera and ask questions in real time.

    • Available on the Gemini app, but accuracy concerns remain in certain contexts.

  • Google Testing “Quick View” Button in Organic Product Listings

    • A blue “Quick View” button is appearing in select product results on Google Search.

    • Unlike previous iterations (used in Shopping Ads pre-2018), this version is visible in organic listings and aims to streamline the product discovery experience.

  • Google Lens Coming to YouTube Shorts

    • Users will be able to pause Shorts, highlight an area, and let Google Lens provide related search results.

    • Currently, the feature is ad-free, creating a more seamless content-to-search integration.

These developments reflect the fast-changing dynamics of search and AI integration in user experiences. Whether you're planning your content strategy or exploring emerging SERP features, staying updated is critical. 

Also read: SEO Updates and News May - 2025

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