How Clove Dental Achieved a 24% Higher Conversion Rate and 5% Lower CPA Across 650+ Clinics

Clove Dental faced strong competition from both large hospital chains and numerous independent dental clinics, making it difficult to capture and retain patient attention.

A significant portion of inquiries were irrelevant or unqualified, leading to wasted time, effort, and resources for the clinic teams.

Some clinics were overloaded with leads while others received very few, creating operational imbalances and underutilization of capacity.

Campaigns were localised to target patients within defined catchment areas, ensuring greater relevance and higher engagement.

Search campaigns were segmented by specific treatments (such as dental implants, orthodontics, and root canal procedures) to capture high-intent prospects.

Customised landing pages were designed with treatment-specific content, clear calls-to-action, and localised clinic details to improve appointment bookings.

Tracking systems were implemented to monitor inquiries and filter out low-quality leads, thereby enabling clinical teams to prioritise genuine patient prospects.

Dedicated campaigns were launched for high-value treatments to align marketing communication with patient intent and increase conversion rates.

Optimised landing pages and precise targeting significantly increased the likelihood that inquiries would convert into appointments.

Refined keyword segmentation and ad relevance contributed to lower click costs, maximising reach within the same budget.

Improved targeting and lead quality drove a reduction in the overall cost of acquiring each new patient.

Campaigns generated 20 million additional impressions and 500k+ additional clicks within six months, significantly strengthening Clove Dental’s digital presence.

Strategic campaign structuring ensured equitable lead allocation across more than 650+ clinics, resolving the challenge of underutilised centres and maintaining consistent patient engagement.