To tackle these challenges and hit DCYPHR’s growth goals, we rolled out a multi-layered strategy across SEO, website management, and performance marketing.

• We kicked off with a deep audit of the Shopify site, identifying weak spots in content, metadata, and keyword targeting. Meta titles and descriptions were rewritten for all key product and collection pages using high-volume, fashion-forward keywords relevant to streetwear and athleisure. This boosted both visibility and organic CTR.
• In-depth keyword research was done with a sharp focus on India’s Gen Z and streetwear-savvy audience. We targeted high-intent search terms — from branded fashion queries to long-tail keywords like “athleisure wear for men in India” — to drive qualified traffic and capture niche segments.
• A strong backlink strategy was put in place, securing links from fashion blogs, streetwear forums, and lifestyle media platforms. This helped build domain authority and improved DCYPHR’s position on competitive SERPs.
• Shopify’s default setup was optimized for performance — we improved site speed, refined URL structures, ensured mobile-first design, and fixed indexing issues. This made the site easier to crawl and gave a lift to search engine rankings.
• Alongside SEO, paid campaigns across Meta and Google were restructured for scale. We built high-converting ad sets, improved audience targeting, and continuously tested creatives and landing pages — all aimed at increasing ROAS and driving bottom-line results.
• Using tools like Google Analytics, Search Console, and third-party trackers, we kept a close eye on traffic, keyword shifts, and conversions. Based on data, we kept fine-tuning content, backlink strategies, and campaign performance to stay ahead of the curve.