Hummel, the Danish sportswear brand established in 1923, sought to enter the e-commerce arena with a swift and strategic launch. Their goal? To establish a robust online presence that reflects their rich heritage while catering to the modern needs of B2B and individual customers.
Objective
The Challenges
Rapid Launch: Launch a complete e-commerce setup from scratch within a short timeframe requires a strategic approach.
Exclusive pricing: They wanted to show their B2B customers their exclusive prices, which were not meant for other customers.
Bulk Ordering: They sought a solution that allowed customers to add large quantities of products to their carts in one go, eliminating the hassle of repeated orders.
Our Solution
Shopify to the Rescue: Using the pre-existing Dawn theme on Shopify provided a solid foundation for Hummel's e-commerce launch, saving valuable time while still allowing customization to reflect Hummel's unique brand identity.
B2B Portal for Exclusive Deals: We made a separate portal for them to show their exclusive prices for the B2B customers.
Bulk Ordering App Integration: To streamline bulk ordering, we integrated a trusted Shopify app into Hummel's website. This allows customers to effortlessly add large quantities of products to their carts in a single step, saving them time and simplifying the buying process.
Paid Search
Paid Social
Digital Strategy
