Crafting a Premium Jewellery Experience with Connected Commerce

Client

Ekatra

Industry

Fine Jewellery

What we did

UI/UX Design

Web Development

Ekatra is a modern jewellery brand bringing together lab-grown diamonds, contemporary design and craftsmanship. Its digital experience needed to do more than sell jewellery. It needed to communicate the value behind every piece, build trust through transparent pricing, and give the brand’s celebrity associations the prominence they deserved. Alongside the customer experience, the business faced the technical complexity of dynamic jewellery pricing and specialised order fulfilment. We worked across UI/UX design and e-commerce development to bring these requirements together—creating a brand-led shopping experience supported by connected product data, pricing logic and automated fulfilment workflows.

Client

Ekatra

Industry

Fine Jewellery

What we did

UI/UX Design

Web Development

Challenges

Building Trust Through Pricing Transparency

Customers needed clear pricing breakdowns and essential product information upfront to make informed jewellery purchases, while pricing itself depended on multiple product and market variables.

Making Ekatra More Than an E-commerce Store

The website needed to express Ekatra’s identity as a modern jewellery brand, with multiple celebrity associations receiving balanced prominence across the experience.

Managing Dynamic Jewellery Pricing

Product prices depended on variables such as metal weight, purity, metal rates, making charges, stone value and taxes. Managing these manually in Shopify risked pricing errors and repetitive work.

Connecting Complex Fulfilment Workflows

Shipping through BVC and arranging transit insurance required coordination between Shopify and two external platforms without native integrations.

Solutions

Designed a Trust-Led Product Detail Page

We brought pricing details, product specifications and key purchase information upfront on the PDP, helping customers understand the product and its value before making a buying decision.

Created a Celebrity-Led Brand Experience

We designed the website to balance shopping with brand storytelling, giving multiple celebrity integrations and their associated collections meaningful visibility throughout the experience.

Structured Product and Collection Discovery

We organised the shopping journey across navigation, categories, collections and product pages to make jewellery easier to explore while maintaining a consistent brand experience.

Connected Shopify to the Product Management System

We integrated the storefront with Ekatra’s PMS to fetch product attributes such as weight, purity, stone details and making charges. The frontend uses this data to calculate product prices, reducing manual price maintenance in Shopify.

Automated Shipping and Insurance Workflows

We built a custom integration connecting Shopify orders to BVC and the insurance vendor. Order details are sent to BVC, while the same data is used to generate the insurance file—reducing duplicate data entry across systems.

Final user interface

We designed Ekatra’s digital experience to bring together modern jewellery, transparent pricing and brand storytelling. From celebrity-led collections to product detail pages, every touchpoint was designed to make discovery more engaging and buying decisions more informed. The result is a brand-led shopping experience that goes beyond a conventional e-commerce store, supported by connected pricing and fulfilment systems.