Meta Unveils New Ad Features at NewFronts 2025
Meta introduced several new advertising features for Facebook, Instagram, and Threads to boost brand engagement. Key updates include Reels Trending Ads, a Trends feature in Instagram’s Creator Marketplace, and a Creator Marketplace API for easier creator connections. Additionally, Partnership Ads and Video Expansion on Facebook Reels aim to enhance ad performance and cross-platform reach. These updates highlight Meta’s focus on cultural relevance and AI-driven campaigns.
Meta Enforces New Ad Verification Rules for Singapore from May 27
Meta will require all advertisers targeting Singapore—local or global—to verify and disclose the identities of ad beneficiaries and payers starting May 27, 2025. Advertisers must complete verification through Meta’s ad tools and will be notified of eligibility by May 19. Designation can be set in Ads Manager or via new ad set parameters. Active ads published before the deadline are exempt if accounts are verified. Non-compliance may lead to ad rejection or pauses. Early action is strongly advised.