Meta Ads News: New AI Tools in Early Access for Select Advertisers
Meta has unveiled a new feature via an Early Access Program, allowing a limited group of advertisers to test its latest generative AI ad tools ahead of a full rollout.
Key Highlights:
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Selective Testing: A small group of advertisers can now explore AI-powered creative tools under the early release label.
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Performance-Based Rollout: Features may be modified or removed based on real-time testing and feedback.
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Ad Labeling: Ads using these tools are clearly marked in Ads Manager, with full customization options.
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Restricted Access: Industries like finance, healthcare, housing, and political ads may have limited access due to regulatory sensitivities.
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Controlled Rollout: Meta is engaging with policy stakeholders to ensure responsible use of AI in ads.
This Meta new feature reflects a cautious yet forward-thinking approach to integrating AI in advertising, giving brands early insights into next-gen ad capabilities while maintaining transparency and compliance.
Meta Ads News: New 'Value Rules' Feature Enhances Audience-Based Bidding
Meta has launched a new feature—Value Rules—allowing advertisers to adjust bids based on audience segments like age, gender, location, and mobile OS.
Key Highlights:
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Create up to 10 rules with 2 criteria each to target high-value audiences.
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Only the first matching rule is applied when multiple rules match.
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Enables precise bid adjustments without creating multiple ad sets.
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Track performance of Value Rules directly in Ads Manager.
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May increase cost per result, but improves conversion efficiency.
This Meta new feature gives advertisers greater control and precision in optimizing ad spend across key audience segments.
Meta Launches Creative Insights to Upgrade Ad Strategy
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Meta launches 'Top Creative Themes' under ‘Ads Reporting > Account Insights’ for ad accounts.
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View top themes used in your ads, along with number of active ads and total spend per theme.
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Assess theme alignment with your brand’s values and perception goals.
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Compare with top industry themes to identify high-performing creative directions.
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Click on any theme to get expert suggestions, optimization tips, and real ad examples.
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Popular themes include: Vitality, Promotion, Escapism, Comfort, Happiness, Joy, Peacefulness, and People.
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The feature helps boost creative strategy and drive stronger campaign performance over time.
Meta Unveils New Ad Features at NewFronts 2025
Meta introduced several new advertising features for Facebook, Instagram, and Threads to boost brand engagement. Key updates include Reels Trending Ads, a Trends feature in Instagram’s Creator Marketplace, and a Creator Marketplace API for easier creator connections.
Additionally, Partnership Ads and Video Expansion on Facebook Reels aim to enhance ad performance and cross-platform reach. These updates highlight Meta’s focus on cultural relevance and AI-driven campaigns.
Meta Enforces New Ad Verification Rules for Singapore from May 27
Meta will require all advertisers targeting Singapore—local or global—to verify and disclose the identities of ad beneficiaries and payers starting May 27, 2025. Advertisers must complete verification through Meta’s ad tools and will be notified of eligibility by May 19. Designation can be set in Ads Manager or via new ad set parameters. Active ads published before the deadline are exempt if accounts are verified. Non-compliance may lead to ad rejection or pauses. Early action is strongly advised.