Higher Conversion

Shopify's checkout converts 12% better than BigCommerce. Coupled with Shop Pay, the bestconverting accelerated checkout on the internet, brands can convert first-time visitors into customers. Shop Pay can boost conversion up to 50% over guest checkout.

Growth Tools

Shopify offers native growth tools such as Shop Pay, Shop App, Shop Installments, and Audiences—all designed to help merchants increase sales and revenue. These tools are only available natively on Shopify Plus.

Unified Selling

Shopify allows unified selling across all sales channels—from online and offline POS to B2B. Merchants can sell across crucial sales channels all in one unified platform. In comparison, BigCommerce relies on apps or third-party systems for both POS and B2B, which can result in a fragmented user experience.

Overall Better TCO

In a recent study, Shopify's total cost of ownership (TCO) is 31% better than BigCommerce, mainly due to robust native enterprise functionality, platform simplicity, and a developerfriendly back-end system.

Implementation

Shopify has 88% lower implementation costs compared to BigCommerce and is on average 36% faster to set up and launch.

Platform Fees & Ecommerce Stack

BigCommerce has 32% higher platform fees and ecommerce stack costs due to enterprise functionality limitations in promotions, merchandising, and analytics.

Operational & Support

BigCommerce has 21% higher operational and support costs compared to Shopify, driven by enterprise functionality limitations that increase maintenance and development costs.

R&D Investment

Shopify invested $1.7 billion in research and development (R&D) versus BigCommerce’s $83 million in 2023, with 4,500+ engineers focused solely on R&D compared to around 300 at BigCommerce.

Pace of Innovation

Shopify's pace of innovation is unmatched, with 200+ product enhancements and updates shipped in 2023 alone (Editions).

Powerful Back-end Tools

Shopify has invested in building an intuitive back-office with powerful automation tools, enabling business users to drive value without relying on developers for every change. Tools like Advanced Analytics, Launchpad, and Flow are available exclusively on Shopify.

Market Presence

Shopify has a strong global presence in over 175 countries, providing the best platform for merchants to scale and expand across new regions. 73% of the top 800 global DTC brands run on Shopify.

Superior App & Partner Ecosystem

Shopify has 10x the number of apps compared to BigCommerce, offering brands more options to customize as they grow. Shopify is often first to market on new app and channel integrations, such as TikTok, Snapchat, and YouTube Selling, allowing merchants to stay on the cutting edge of technology

Long-term Scale

Millions of customers trust Shopify to be a long-term partner they can scale with. With 99.99% uptime and the ability to handle 40,000 checkouts per minute, merchants can rely on Shopify's platform to support their growth.