Faber India Pincode for product filter
Challenge
Faber India, with its extensive product range, multiple stores, and 9 warehouses, faced a logistical hurdle. Customers in various locations might not have all products readily available for delivery. This led to frustration in two ways:
- Inaccurate Availability: Customers could view products unavailable in their area, leading to disappointment and wasted browsing time.
- Cumbersome Pincode Entry: Having to enter the pincode on every product page felt repetitive and slowed down the buying process.
Solution: Strategic Pincode Pop-up
To address these challenges, we implemented a strategic pop-up that appeared upon visiting the Faber India homepage. This pop-up effectively streamlines the user experience:
- Early Pincode Capture: By prompting for the user's pincode at the outset, the website can instantly filter products so that only products available in the customer's location are displayed, saving them time and frustration.
Benefits:
- Enhanced User Experience: Customers encounter only products they can purchase, leading to a more satisfying browsing experience.
- Increased Sales Potential: By showcasing relevant products, the chances of customers finding what they need and completing a purchase are significantly improved.
By implementing the pincode pop-up or exploring geolocation technology, Faber India significantly enhanced the online shopping experience for its customers. Streamlined product availability fosters customer satisfaction, reduces purchase time, and ultimately increases sales potential.