Enhancing eCommerce and Brand Presence for FaberSpa

Client

FaberSpa

Industry

Home Appliances

What we did

UI/UX Design

Web Development

Faberspa, a leader in kitchen hood manufacturing, sought to promote their brand in Italy with a focus on eCommerce while balancing brand awareness.

The goal was to cater to various user types, including eCommerce customers, curious users, and B2B partners seeking information. Unbundl was tasked with defining clear user journeys and enhancing the overall user experience.

Client

FaberSpa

Industry

Home Appliances

What we did

UI/UX Design

Web Development

Challenges

Undefined User Journeys

The paths for different user types, including eCommerce users, curious users, and B2B partners, were not clearly defined.

Balancing eCommerce Functionality and Brand Awareness

Ensuring that the website effectively served eCommerce purposes while also promoting brand identity.

Solutions

Competitor Benchmarking

Analyzed competitors like Elica and Falmec to gather insights and best practices for designing an effective eCommerce and brand awareness strategy.

User Journey Mapping

Developed detailed user flows for eCommerce users, curious users, and B2B partners to ensure clear and efficient navigation paths for each user type.

Information Architecture and Sitemap Creation

Structured the website content with a clear and intuitive sitemap to improve usability and accessibility for all user types.

UI/UX Design with Brand Consistency

Created a clean and modern user interface that adhered to Faber’s brand guidelines, including a consistent component and button system to enhance user engagement.

Final user interface

Unbundl's strategic approach led to a significant enhancement of FaberSpa's online presence in Italy.

The newly designed website successfully balanced eCommerce functionality with brand awareness, improved user experience across various audience types, and increased overall user engagement and satisfaction.

Results

Enhanced Customer Experience

Created a brand new look for the website by providing them a new UI/UX design, creating a new brand image for them.

Ability to scale pages beyond borders

Integration of Shopify's robust back end features significantly improved internal operational efficiency, especially to create or change existing pages without editing code base.