FaberSpa Case Study: eCommerce Development & Brand Presence

Client

FaberSpa

Industry

Home Appliances

What we did

UI/UX Design

Web Development

Faberspa, a leader in home appliances manufacturing, aimed to expand its brand presence in the Italian market by leveraging its online store. This involved catering to a diverse audience, including curious users and B2B partners.

Unbundl was tasked with building an eCommerce website that seamlessly integrated Shopify store development. We focused on defining clear user journeys and enhancing the overall user experience.

This Shopify case study demonstrates how we successfully addressed Faberspa's unique challenges, delivering a solution that effectively supported their online store development goals.

Client

FaberSpa

Industry

Home Appliances

What we did

UI/UX Design

Web Development

Challenges

Limited Integration Capability

Faber's API system was specifically designed to integrate with Shopify for updating product data, but it had constraints in flexibility for broader eCommerce solutions.

Single-Market Focus

The eCommerce platform was tailored exclusively for a single market, Italy, limiting scalability and reach to other countries.

Centralized Management Challenges

Managing multiple countries and languages from one backend posed operational and localization hurdles, making it harder to ensure a seamless user experience across regions.

Solutions

Platform Migration

Transitioned the entire website from WordPress to Shopify to enable eCommerce development with a robust solution.

Custom Middleware Development

Built a middleware app to retrieve product data from the API, restructure it, and push it to Shopify using a custom Shopify app for seamless data integration.

Enhanced Localization

Designed every element and component to be customizable at the Shopify level, allowing the merchant to add translated content through the Shopify theme editor and leverage the Shopify Translate and Adapt app for advanced localization.

Dynamic Product Pages

Developed dynamic product pages where specific shop features are enabled exclusively for users visiting from the Italian market.

Centralized Management

Utilized Shopify Markets to manage and customize webpages for different regions through a single backend, streamlining operations and localization.

Final user interface

Unbundl's strategic approach, as showcased in this Shopify case study, led to a significant enhancement of FaberSpa's online presence in Italy.

The newly designed website successfully balanced eCommerce functionality with brand awareness, improved user experience across various audience types, and increased overall user engagement and satisfaction. This case study about web development demonstrates the power of a well-executed digital strategy in achieving tangible business outcomes.

Results

Improved Brand Presence and User Experience

The transition from WordPress to Shopify allowed FaberSpa to create a more cohesive and professional online presence. The new website design effectively combined eCommerce functionality with brand aesthetics, providing a user-friendly experience that resonated with both individual customers and B2B partners.

Increased Engagement and Satisfaction

By refining the user journey and addressing the specific needs of different visitor types, including casual shoppers and business clients, we increased user engagement. Features like dynamic product pages, which were tailored for the Italian market, ensured that users experienced the right content and offers for their region, significantly boosting overall satisfaction.

Seamless Product Data Management

Our custom middleware app provided the necessary flexibility to manage product data efficiently, overcoming the integration challenges posed by FaberSpa’s API system. This ensured that the product information remained up-to-date and accurately reflected on the Shopify store, without the need for manual updates.

Scalable Internationalization

The transition from WordPress to Shopify allowed FaberSpa to create a more cohesive and professional online presence. The new website design effectively combined eCommerce functionality with brand aesthetics, providing a user-friendly experience that resonated with both individual customers and B2B partners.

Centralized Operations for Streamlined Management

Managing multiple languages and regions was streamlined through Shopify’s backend system, allowing FaberSpa to efficiently control and customize their webpages for different audiences from a single location. This unified approach enhanced operational efficiency and reduced complexity for the team.