700% Organic Growth in 6 Months with White-Hat SEO

Client

Includ

Industry

Kids Fashion

What we did

SEO, On Page, Off Page, Content

Includ is a fast-growing kidswear brand offering comfortable, high-quality, and fashion-forward clothing for children aged 0 to 14. Launched in 2023, the brand quickly captured the attention of parents across India with its trendy designs and commitment to quality. However, with this rapid growth came significant digital challenges, particularly in the area of search engine optimization (SEO). That’s when Unbundl, a performance-driven digital marketing agency, stepped in. Unbundl partnered with Includ to strengthen their online presence, optimize their massive catalog, and unlock untapped organic growth.

Client

Includ

Industry

Kids Fashion

What we did

SEO, On Page, Off Page, Content

Challenges

2,000+ Pages with No Metadata

Crafted SEO-optimized meta titles and descriptions for 400+ collection pages and 100+ top-selling products to improve search relevance and click-through rates.

Poorly Structured URLs

Product and collection page URLs were unoptimized, leading to a confusing user experience and lower crawl efficiency.

Technical SEO Gaps

Issues with page speed, lack of schema markup, and missing best practices in site architecture were impacting performance.

Solutions

Meta Data Overhaul

Crafted SEO-optimized meta titles and descriptions for 400+ collection pages and 100+ top-selling products to improve search relevance and click-through rates.

URL Structure and Product Name Optimization

Cleaned up and standardized URLs while aligning product titles with high-intent search queries.

Technical SEO Fixes

Implemented structured data (schema markup) for products and collections and enhanced core web vitals and page speed. Improved internal linking and crawl accessibility

Scalable SEO Strategy

Built an SEO playbook for Includ’s growing catalog—making future product and collection additions SEO-ready from day one.

Integrations

Results

Result-Driven Clicks

Daily Clicks: ↑ 1,074.47% — More users discovering and engaging with the brand every single day
Monthly Clicks: ↑ 702% — A consistent surge in qualified traffic, driving sales at scale

Rising in Search Results

Daily Impressions: ↑ 7,642.7% — Includ’s pages started dominating search results for high-intent keywords
Monthly Impressions: ↑ 2,299.10% — Expanded brand reach and stronger presence across Google

Growth in Non-Branded Traffic

1,111.78% increase in non-branded clicks — Includ now ranks for generic, high-converting terms like “organic kidswear” and “stylish clothes for toddlers,” attracting new customers beyond brand-aware users.