Saral Home SEO Case Study

Client

Saral Homes

Industry

Soft Furnishes

What we did

SEO, On Page, Off Page, Content

The home decor industry is booming, with more people shopping online for rugs, curtains, and furnishings. But with so many brands competing, getting noticed is tough. The key to success? Strong SEO that drives organic sales and traffic. Saral Home, a well-known home furnishing brand, faced this challenge. Their website wasn’t ranking well, traffic was low, and competitors were taking their customers. That’s where we came in. With smart SEO strategies, we helped them: - Increase traffic by 8X - Boost keyword rankings by 2,358% - Grow organic revenue by 4X This SEO case study breaks down exactly how we did it—so you can apply the same strategies to grow your business. Let’s dive in!

Client

Saral Homes

Industry

Soft Furnishes

What we did

SEO, On Page, Off Page, Content

Challenges

Slow Website

Their site had slow load times, broken links, and missing structured data, which hurt rankings and user experience.

Poor SEO

Product and category pages weren’t optimized. Meta titles, descriptions, and internal linking lacked the right keywords, making ranking harder.

Losing to Competitors

Smaller brands with better SEO were outranking them, taking potential customers who were ready to buy.

Lack of Quality Content

Their blog wasn’t attracting the right audience, and important keywords were missing.

Solutions

Made the Website Faster

Optimized images, fixed coding issues, and improved server response time to make pages load faster.

Fixed Technical Issues

Removed broken links, fixed 404 errors and added structured data (schema) to help search engines understand their pages better.

Optimized Product Pages

Created 80+ A+ listings with engaging content, optimized on page by meta titles, descriptions, and headings, and strategically added keywords to enhance their e-commerce store's presence.

Created High-Quality Content

Wrote SEO-friendly blogs targeting relevant search terms to attract the right audience and boost engagement.

Built Strong Backlinks

Secured high-quality backlinks from trusted websites to increase authority and improve search rankings.

Integrations

Results

Commercial & Transactional Growth 🚀 – Increased by 150-200% due to optimized product pages, backlinks, and structured content.
Informational & Navigational Rise 📈 – Steady 40-60% growth, driven by blogs, FAQs, and internal linking strategies.
Overall Organic Visibility 🌍 – Total keyword rankings improved by 120-180%, reflecting strong SEO execution and recovery from algorithm updates.

Branded organic traffic grew by approximately 200-250%, showing strong brand awareness and SEO impact.
Steady and sustained growth from early 2024 indicates successful brand-building and reputation efforts.