Home decor case study
Ecommerce seo case study

How Saral Home Achieved 4X Revenue & 8X Organic Traffic

Client

Saral Homes

Industry

Soft Furnishes

What we did

SEO, On-Page SEO, Off-Page SEO, Content Optimization

The home decor market is expanding fast, especially in categories like rugs, curtains, and soft furnishings. As more brands move online, competition for search visibility has intensified. For growing eCommerce brands, organic search remains one of the most reliable drivers of qualified traffic and revenue. Saral Home, a Shopify-based home décor brand, had a strong product range but wasn’t seeing consistent results from organic search. Visibility across high-intent queries was limited, key pages weren’t performing to potential, and organic sales growth had plateaued. This SEO case study highlights how focused optimization across Shopify SEO fundamentals helped Saral Home significantly improve organic traffic, keyword visibility, and revenue performance—without relying on paid acquisition.

Client

Saral Homes

Industry

Soft Furnishes

What we did

SEO, On-Page SEO, Off-Page SEO, Content Optimization

Challenges

Slow Website

Slow page speed and unresolved technical gaps were limiting crawlability and hurting Shopify SEO performance.

Weak On-Page SEO

Several product and collection pages lacked alignment with commercial and transactional search intent, impacting rankings and conversions.

Competitive Keyword Landscape

Established competitors with mature eCommerce SEO strategies dominated priority keywords, making organic visibility difficult to scale.

Lack of Quality Content

Existing content did not consistently attract relevant search demand, leaving gaps in non-branded keyword coverage.

Solutions

Technical SEO Improvements

Improvements to site structure, performance, and indexing helped create a stronger foundation for sustainable organic search growth.

Fixed Technical Issues

Broken links and crawl errors were resolved, while schema implementation improved search engine understanding and visibility.

Shopify Product Page Optimization

High-value pages were refined to better support purchase-driven queries, improving both rankings and on-site engagement.

SEO Content Optimization

Content was aligned with evolving home decor search trends, supporting informational, navigational, and transactional queries.

Authority & Off-Page SEO

Consistent off-site signals reinforced brand trust, supporting long-term improvements in keyword rankings and organic visibility.

Integrations

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Results

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  • Commercial & Transactional Growth – Increased by 150-200% due to optimized product pages, backlinks, and structured content.
  • Informational & Navigational Rise – Steady 40-60% growth, driven by blogs, FAQs, and internal linking strategies.
  • Overall Organic Visibility – Total keyword rankings improved by 120-180%, reflecting strong SEO execution and recovery from algorithm updates.

  • Branded organic traffic grew by approximately 200-250%, showing strong brand awareness and SEO impact.
  • Steady and sustained growth from early 2024 indicates successful brand-building and reputation efforts.

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Revenue Growth

Achieved 4X organic revenue growth and 8X organic traffic growth between June 2023 and October 2024.

Keyword Explosion

Branded keywords shot up by 2358%, while non-branded ones surged by 600%.

Improved Metrics

In the first six months, clicks grew 3X, impressions soared 10X, and average ranking positions improved from 41 to 12.

2,358%
Increase in branded keyword rankings
600%
Increase in non-branded keyword rankings
400%
Boost in organic revenue in 2024

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