Saral Home SEO Case Study

Client

Saral Homes

Industry

Soft Furnishes

What we did

SEO, On Page, Off Page, Content

Saral Home, a vibrant home furnishing brand, had already carved a niche for itself on platforms like Amazon, excelling in performance marketing. However, they wanted to diversify their traffic sources and establish a strong presence through organic channels. That's where we stepped in. As an eCommerce SEO agency committed to making their website a primary driver of growth, our mission was to harness the power of SEO to complement their existing success, bring more visibility to their website, and turn organic traffic into a significant revenue stream. This case study will give you insights into what we did for the brand and to their shopify store.

Client

Saral Homes

Industry

Soft Furnishes

What we did

SEO, On Page, Off Page, Content

Challenges

Technical Troubles

Their website was riddled with issues like—slow load times, broken links, and a lack of structured data, we found during our SEO Audit.

Invisible Inventory

Despite a sizable catalog, their on-page SEO was non-existent, leaving potential customers clueless about their offerings.

Competitor Cannibalization

Small competitors were siphoning traffic and sales, leaving Saral Home to fight an uphill battle.

Keyword Deficiency

Branded and non-branded keyword rankings were alarmingly low, stunting organic visibility.

Solutions

Technical SEO Fixes

We conducted a site SEO audit, tackled critical issues, and enhanced site speed. Fixed broken links and 404 errors. Implemented schema markup. Included footer product links to improve internal linking.

On-Page SEO

Optimized metas for every page. Implemented interlinking to improve user navigation. Added compelling blogs and optimized landing page content to target high-intent keywords. We recognize the platform's inherent advantages as an experienced Shopify SEO agency. And SEO in Shopify is comparatively easier than on other platforms.

Off-Page SEO

Excellence Built high-quality backlinks from niche-relevant, high-DA sites. Leveraged platforms like Quora, Pinterest, Behance, and many more for brand visibility. Used competitor backlink analysis to reclaim lost opportunities.