As of April 23, 2025, many businesses are experiencing a serious issue with their Google My Business profile—the GMB updates section is not visible on live listings, even though updates are still being created and published in the backend.
This issue has caught the attention of local SEO professionals and business owners worldwide, disrupting visibility on both Google Search and Google Maps.
The Issue: GMB Posts & Events Disappearing
Despite publishing GMB posts, GMB events, and standard updates from the dashboard or directly via Google Search, businesses are noticing:
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The “Updates” or “From the Business” section is missing from their Google Business Profile.
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None of the new posts (including offers, events, and announcements) are displaying publicly.
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The glitch affects both mobile and desktop views.
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Visibility is impacted globally, across industries.
This Is a Global GMB News Alert
Business owners and marketers report identical issues with their Google Business accounts from the US to India. Whether you're a local business managing one listing or a digital marketing agency handling hundreds, this glitch affects everyone.
I can publish posts in the backend, but nothing shows live. It's like GMB updates are invisible.” – A frustrated marketer managing multi-location GMB profiles
What Might Be Causing This?
While we wait for official confirmation from Google, here are the most likely explanations:
1. Backend Bug or UI Glitch
Google often updates its systems. A rendering bug might be causing GMB posts not to appear live.
2. A/B Testing or Layout Changes
Google is known for quietly testing new designs. The Google Business Profile layout might be changing, temporarily hiding certain sections.
3. Policy Shift or Content Filtering
Google could be updating algorithms to show only high-trust content or adjusting what kind of GMB events and GMB updates are eligible for display.
What Should You Do Now?
If your GMB updates have disappeared from your Google My Business profile, take the following actions:
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Keep Posting: Continue creating GMB posts, offers, and events. These may reappear once the glitch is resolved.
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Monitor Across Platforms: Check visibility in both Google Search and Google Maps—some users report varying results by platform or device.
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Document the Issue: Save screenshots, note times and affected listings, especially if managing multiple Google business profiles.
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Report to Google: Raise a ticket through the Google Business Profile Help Centre or report via Twitter at @GoogleMyBiz.
Final Word on This GMB Glitch 2025
This sudden disappearance of GMB posts is more than just a nuisance—it’s a potential setback for local businesses that depend on their Google Business page for visibility and customer engagement.
While frustrating, this may just be a temporary backend issue or part of a broader UI overhaul. Either way, it’s essential to stay proactive.
Key Takeaways from the April 2025 GMB Glitch
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GMB updates and posts are not showing on live Google My Business profiles, despite being published in the backend.
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Affects visibility across Google Search and Google Maps, on both desktop and mobile.
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Possible causes: backend glitch, UI redesign, or Google filtering what appears on the Google Business Profile.
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Businesses should continue creating GMB posts, offers, and events to maintain activity.
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Regularly monitor your Google business listing across platforms for visibility changes.
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Document the issue with timestamps and screenshots, especially if managing multiple locations.
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Report the problem directly to Google via the Google Business Profile Help Centre or @GoogleMyBiz on Twitter.
The Resolution and Key Takeaways
On April 23rd, many businesses across the globe observed that the "GMB Updates" section — a vital part of their Google Business Profiles — had suddenly disappeared. This unexpected glitch, lasting approximately 10 to 12 hours, led to widespread concern as posts, offers, event announcements, and important business updates were no longer visible to customers browsing Google Search and Maps. Although businesses were still able to create posts through the GMB backend, the content was not appearing publicly, reducing their immediate customer engagement. Fortunately, by April 24th, Google quietly resolved the issue, and the "Updates" section was fully restored without the need for any action from the businesses themselves.
This short-lived disruption served as a strong reminder of how critical the "Updates" feature is in maintaining an active, informative, and trustworthy online presence. Regular posting not only drives customer interaction but also strengthens local SEO performance, ensuring businesses stay visible and competitive. It highlighted the need for businesses to closely monitor their profiles, remain proactive during platform disruptions, and stay informed about potential changes that could impact their digital visibility.