Google My Business Latest Updates – June 2025
1. New Profile Features for Restaurants
Single-location food and beverage businesses in select countries can now showcase promotions, events, and updates through Google Posts. Social media integrations enable automatic content updates, helping improve local engagement and discoverability.
2. Simplified Customer Messaging
Customers can now connect with businesses via WhatsApp or SMS directly from Google Search and Maps. A new dashboard in the Performance tab offers insights into messaging interactions. This feature is available globally, with a few regional exceptions.
3. YouTube for Business Growth
The Cali BBQ case study highlights the power of video storytelling. Businesses are encouraged to use simple tools like smartphones to create authentic, behind-the-scenes content. Google also offers guidance for those starting with video marketing.
4. Search and Visibility in the Age of AI
Google’s rollout of AI-powered search features like “AI Mode” and “AI Overviews” changes how customers discover businesses. To maintain visibility, businesses should:
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Keep Google Business Profiles and websites current
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Use high-quality, unique content
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Ensure structured data supports search indexing
5. Introducing NotebookLM for Smarter Operations
NotebookLM helps businesses manage internal knowledge by analyzing documents and generating content such as emails, summaries, and podcasts. It's designed to streamline operations and enhance productivity, even for non-technical users.
Google Tests Ads Below Local Map Pack
Google is currently testing a new ad placement format where paid listings appear beneath the Local Map Pack, instead of their traditional position above or within the pack.
Key Highlights:
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This test has been observed in limited instances and is not yet widely rolled out.
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The change may impact user interaction patterns and local business visibility.
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Advertisers may see shifts in click-through rates and conversion metrics as a result.
What It Means:
This test suggests a potential shift in Google’s local search layout strategy, offering additional ad real estate and possibly influencing bidding dynamics for local campaigns.
Recommended Actions:
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Monitor local and Performance Max campaigns for changes in performance.
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Reassess local bidding strategies and ad creatives to align with new placements.
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Stay updated on rollout developments to adapt early if changes are formalized.
This adjustment reflects Google's continued evolution of ad placement to balance user experience with advertiser performance.
Google Business Profile to Launch Major June 2025 Updates Boosting Local SEO and Customer Engagement
Google Business Profile is set for significant updates in June 2025, focusing on improving local SEO and customer interaction through enhanced AI features and platform integrations.
Highlights:
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Local SEO Enhancements:
Continued algorithm refinements and AI-generated search overviews will impact local rankings. Businesses should optimize profiles and leverage Google Posts to share updates and offers. -
Improved Customer Engagement:
Deeper social media integration and better product/service showcases will expand reach. Active response to customer reviews remains essential. -
AI-Powered Features:
New smart replies in Gmail and potential integration of Google’s Gemini AI models may automate messaging and personalize customer communication. -
Platform and Category Updates:
Google will refine Business Profile features and categories to improve usability and discoverability.
Business Recommendations:
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Keep profiles accurate and up-to-date.
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Use Google Posts to engage customers.
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Stay informed on Google’s evolving tools to maximize profile effectiveness.
Painting with a Twist exemplifies how businesses can benefit from these tools by integrating social media and sharing timely updates.
These updates aim to empower businesses, especially local ones, by making SEO and customer engagement smarter and more efficient.
Also read: Google My Business News and Updates - May 2025