Amazon Ads Launches AI-Enhanced Video Generator to Transform Product Advertising
Amazon Ads has introduced a powerful update to its Video Generator, using generative AI to create realistic, high-motion product videos that enhance customer engagement and streamline ad creation.
Key Highlights:
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Realistic Product-in-Use Videos: Showcases products in everyday scenarios (e.g., a watch on a wrist), improving shopper visualization.
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Multi-Scene Video Ads: Includes text animations and background music to create dynamic, story-driven content.
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Six Video Options: Advertisers receive six unique variations per product for creative flexibility.
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One-Click Video Creation: Instantly converts product images into motion videos to simplify ad production.
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Part of a Broader AI Suite: Integrates with tools like AI Creative Studio, Image Generator, Audio Generator, and Enhance My Listing to support end-to-end creative development.
This amazon update 2025 reflects Amazon’s broader mission to use AI for creating immersive, accessible, and scalable ad experiences for brands of all sizes.
Amazon Rolls Out Exclusive Sponsored Products for B2B Shoppers
Amazon launches a targeted ad solution for business buyers on Amazon Business.
Amazon has introduced Sponsored Products campaigns exclusively for Amazon Business, allowing advertisers to target only B2B customers, separate from the regular Amazon store.
Key Highlights:
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Exclusive B2B Targeting:
Advertisers can set B2B-specific budgets, promote select ASINs, use tailored keywords, and optimize bids—only for Amazon Business. -
Better Buyer Outcomes:
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Business shoppers are 3x more likely to convert
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50% lower return rates
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80% larger order sizes than B2C shoppers
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Where It’s Available:
Now live in the US, Canada, Mexico, UK, Germany, France, Italy, Spain, India, and Japan. -
How to Access:
Available through the Amazon Advertising Console and Ads API.
Campaigns show only on Amazon Business and are fully trackable with dedicated performance reports.
This Google move 2025 gives advertisers a focused way to reach high-intent business buyers with tailored campaigns that drive results.
Google Rolls Out Shoppable Video Ads on Search, Image, and Shopping Tabs
Google has launched a new format of video ads across Search, Image, and Shopping surfaces in the US and Canada. Designed to engage users early in their shopping journey, these ads combine rich video content with product information, offering a more interactive browsing experience.
Key Highlights:
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Available via Performance Max Campaigns:
Advertisers can add video assets to Performance Max to serve these ads across multiple Google platforms in mobile formats. -
Enhanced Brand Engagement:
The video ads help brands communicate product value, build awareness, and capture attention during early-stage searches. -
Shoppable and Clickable:
These ads link directly to the advertiser’s website, encouraging product discovery and boosting site visits. -
Targeted Placement:
Video ads appear in mobile web search, image search, and the Shopping tab, positioned to reach users in exploratory, low-intent moments. -
Supportive Resources Provided:
Google has published a help document covering video ad specs, campaign setup, and product group management.
This Google update 2025 marks a significant enhancement in how brands can visually connect with shoppers across Google’s most visited surfaces.
New Google Ads Feature Reveals Audience Size Estimates for Custom Segments, Enhancing Targeting Precision
Google Ads has launched a highly anticipated update that enhances Custom Segments by displaying the estimated audience size in real time. This Google's new feature provides advertisers with more control and clarity when building segments based on keywords, URLs, and app interactions.
Key Highlights of the Update:
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Real-Time Audience Estimation:
Advertisers can now view the estimated number of users in a Custom Segment directly within the interface. For example, a segment might show a reach of "80K" users, helping marketers gauge audience volume instantly. -
Strategic Campaign Planning:
The new feature enables better decision-making by allowing users to assess whether a segment is too narrow or overly broad, ensuring more relevant targeting. -
Funnel Prioritization:
With clearer insights into segment size, marketers can prioritize Custom Segments for top-of-funnel (awareness) or bottom-of-funnel (conversion) campaigns based on audience scope. -
Faster Iteration and Testing:
Users can experiment with adding or removing keywords and URLs to dynamically see how those changes impact potential reach, streamlining the audience-building process.
Why It Matters:
This Google update June 2025 supports more efficient campaign optimization, helping advertisers fine-tune targeting strategies before launching ads. By offering visibility into reach during the segment creation phase, Google Ads is empowering marketers to make smarter, data-backed choices.
Also read: PPC, Google Ads & Amazon Ads News - May 2025