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How D2C Brands Win with Quick Commerce Ads on Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes

Introduction Quick Commerce (Q-commerce) has transformed how consumers shop in India. From daily essentials to premium products, the promise of 10–20 minute deliveries has become the new standard. For Direct-to-Consumer...

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Should You Use LLM.txt on Websites?

The field of SEO continues to evolve rapidly, with LLM.txt emerging as a topic of recent interest. Promoted as a file to support large language models (LLMs) and AI-driven search...

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Zero-Click Search Optimization: Standing Out in the Era of Generative AI Results

The Rise of Zero-Click Searches The landscape of search is undergoing a seismic shift. In 2024, research from Search Engine Land found that 58.5% of U.S. Google searches and 59.7%...

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SEO Vs LLMO: The Shift from SEO to LLMO

Search engine optimisation (SEO) is not dead, but it’s no longer the only game in the digital marketing landscape. With the rise of AI-powered platforms like ChatGPT, Perplexity, and voice...

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Google Indexing ChatGPT Conversations and ChatGPT History

In mid-2025, several ChatGPT users noticed something unexpected: conversations shared via ChatGPT’s “Share” feature were appearing in Google Search results. This discovery sparked widespread concern over AI privacy, data control,...

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Google Search Console Introduces 24-Hour Comparison Views in Performance Reports

Google has added two valuable comparison views to the Performance Reports section in Search Console, allowing users to better track short-term changes in website performance. New Comparison Options Available As...