How Clove Dental Dominated Local Search with a Strategic SEO!

How Clove Dental Dominated Local Search with a Strategic SEO!

Overview

Clove Dental, the largest network of dental clinics across India with 500+ clinics and over 1,000 dentists, had experienced a significant decline in organic website traffic due to several reasons including Google algorithm update, Unhelpful Content, technical issues, and more. With such a vast clinical operation to support, recovering visibility for high-volume search terms like "dentist near me" became the urgent priority of Clove Dental's leadership. As a professional tasked with aiding their search engine optimization efforts, our objective was not only to restore the company to its previous traffic levels but to surpass them, thus re-establishing Clove Dental as a top result for individuals seeking qualified dental care in their local communities.

Objective

Increase organic traffic for Clove Dental after a Google core update.
Rank first on highly competitive hyperlocal keywords, especially "dentist near me."
Improve content quality and overall website authority.
Resolve technical issues that cause a negative impact on SEO.
Reduce the spam score of the website.

The Challenges

Clove Dental's organic traffic took a hit after Google's algorithm update. Their website traffic had dropped which isn't good when you have 500+ clinics counting on patients finding you online. Some pages on their site, like articles on their blog and information about treatments, weren't accessible enough. Meaning people didn't click through as often when they saw Clove in search results. Plus, each of the 500+ individual clinic websites needed work too - they needed to be optimized better so local people searching could easily spot their location. With so many neighborhoods relying on Clove for dental care, it was clear we had our work cut out. But their patient-focused staff had been helping smiles for years, and we were confident that with some major actionable, we could get their online presence running smoothly again and their team back on track.

Our Solution

To address these challenges, we implemented a comprehensive SEO strategy:

Blog Overhaul: We rewrote and optimized the blog contents, ensuring it was more relevant and engaging.
Improved Meta Titles: To boost CTR, we optimized & revamped the meta titles for all blogs.
Multiple Treatment Pages: We rewrote content for the top 16 treatment pages to improve clarity and SEO value.
High-Quality Backlinks: We built backlinks from authoritative websites like Wikipedia to increase domain authority (DA).
Clinic Pages: We created 500+ unique clinic pages to target local SEO for each of Clove Dental's locations.
Specialist Pages: New pages were developed for specialists such as implantologists, pediatric dentists, orthodontists, and endodontists, as well as multiple city-specific pages (e.g., Implantologist in Delhi).
Topic Authority: We focused on building topic authority by writing new, high-quality blogs covering relevant dental topics.
Internal Linking: Treatment pages were linked to related blog posts to enhance user experience and SEO.
Detailed Problem Pages: We created pages detailing common dental problems and the associated treatments, offering in-depth and helpful content.
404 error: We identified and corrected 404 errors across the website to ensure a smooth user experience, improve search rankings and prevent the traffic leak.
Increased Page Speed: Our tech team optimized the site’s loading times, ensuring faster page speed for better user experience and ranking potential.

The Conclusion

Our efforts resulted as a major victory for Clove Dental. By September 2024, they ranked first for critical keywords like "dentist near me," "best dentist near me," and "dental clinic near me." Organic traffic surged from 28,000 to over 40,000 monthly visits, helping Clove Dental solidify its position as a leader in the dental industry once again.