Parker’s 4x Ad Spend & ROAS Rise with Unbundl

Client

Parker

Industry

Stationery

What we did

Amazon Marketplace Management

Performance marketing

Parker is not just a pen — it’s a symbol of class, quality, and tradition. Known worldwide and brought to India by the Luxor Group, Parker is famous for its premium pens, loved by professionals and writing lovers. But as online shopping grew in India, Parker needed to make sure it stayed strong and visible on digital platforms too.

Client

Parker

Industry

Stationery

What we did

Amazon Marketplace Management

Performance marketing

Challenges

Too Much Competition

There are many pen brands online. It was hard for Parker to stand out.

No Touch and Feel

Luxury products like Parker pens are often bought in-store because people like to hold them and feel the quality before buying.

Price Sensitivity

Many Indian customers look for cheaper options online, making it hard to sell high-priced items.

Keeping Performance Steady

Online ads and sales can fluctuate frequently. Parker needed a way to grow consistently.

Solutions

Custom Plans for Each Platform

Every online store works differently. Unbundl created unique strategies for each one.

Live Improvements

Ads were updated in real-time based on what was working and what wasn’t.

Smart Creatives

Unbundl used eye-catching images and simple, clear messages to demonstrate Parker’s premium value while still attracting budget-conscious buyers.

Same Look Across All Platforms

Parker’s branding and message were consistent everywhere, so customers could easily recognize them.

How Adbrew Boosted Unbundl’s Campaign Management for Parker

Unbundl partnered with Adbrew, an advanced Amazon ad analytics and automation platform, to elevate Parker’s advertising performance. Here's how Adbrew contributed to campaign success:

Optimised Ad Timing

Amazon lacks insights into peak ad performance hours. Adbrew bridged this gap with hourly ad data, enabling Parker to leverage dayparting and scale campaigns during high-performing time slots.

Enhanced Brand Visibility Tracking

Tracking: Tracking Parker’s presence in Amazon search results was difficult. Adbrew’s Share of Voice (SOV) and rank tracking tools made visibility clear and measurable against competitors.

Smarter Keyword Targeting

Adbrew identified high-performing and underperforming keywords, allowing the team to refine their strategy. By focusing on effective keywords and eliminating weak ones, they boosted ROAS.

Advanced Audience Targeting

The platform improved targeting precision, helping Parker reach high-intent shoppers within their category.

Deeper Campaign Insights

With N-gram analysis, the team can uncover which word combinations drove conversions, providing actionable insights on resonant messaging.

Automated Campaign Optimisation

Adbrew’s automation tools streamlined bid, budget, and placement adjustments in real-time, aligning with Parker’s campaign goals for improved efficiency.