Improving the Digital Image of Patodia Contract to Increase Performance and Productivity

Patodia Contract offers premium contract flooring solutions with a focus on quality, durability, and design innovation. Specializing in custom-made carpets, they provide tailored flooring options for hotels, offices, and commercial spaces globally.

Overview

Patodia Contract, a leader in Luxury hand crafted Carpet manufacturing, specializes in delivering customized fabrics and interior design products to top-tier clients. With a focus on the Indian market, Patodia Contract approached Unbundl to enhance its online presence, specifically targeting increased visibility and keyword rankings within India. Their website, built on ASP.NET, needed comprehensive SEO efforts to improve organic search performance, particularly for industry-relevant keywords.

Objective

The primary objectives for Patodia Contract were:

  1. To increase organic search traffic and improve their keyword rankings in India.
  2. To optimize their website’s on-page SEO elements, including meta titles and descriptions, for better click-through rates and search engine rankings.
  3. To strengthen their off-page SEO strategy by building quality backlinks, improving domain authority, and driving relevant traffic.

The Challenges

Patodia Contract faced several obstacles that limited their digital growth:

  • Underdeveloped SEO Foundation: The site had minimal on-page SEO optimization, including poorly structured meta titles and descriptions, and lacked a strategic keyword focus, limiting its search engine performance.
  • Highly Competitive Market: The Carpet manufacturer industry in India is highly competitive, with numerous established players targeting the same audience.
  • ASP.NET Platform Complexity: The ASP.NET framework posed some unique challenges in implementing on-page SEO optimizations compared to more widely-used CMS platforms like WordPress.
  • Low Domain Authority: The company’s off-page SEO, such as backlinks and domain authority, was underdeveloped, reducing its visibility for competitive search terms.

Our Solution

To address these challenges and achieve Patodia Contract’s goals, we implemented a multi-faceted SEO strategy focusing on both on-page and off-page optimization.

  • On-Page SEO Overhaul: We performed a comprehensive audit of the website, identifying areas where optimization was needed. We rewrote and optimized meta titles and descriptions for all key pages, focusing on high-volume, relevant keywords within the Carpet manufacturer niche. This helped improve the website’s relevance to search engines and click-through rates for organic search results.
  • Keyword Research & Strategy: We conducted in-depth keyword research to identify terms that were most relevant to Patodia Contract's target audience in India. The strategy involved targeting high-intent keywords that would bring in more relevant traffic, focusing on long-tail keywords to capture niche searches within the furnishing and interior design industry.
  • Off-Page SEO & Link Building: We developed a robust off-page SEO strategy by acquiring quality backlinks from industry-relevant websites, directories, and blogs. This increased the website’s authority and improved its chances of ranking for competitive keywords. Our focus was on gaining backlinks from trusted sources within the interior design, architecture, and furnishing industries.
  • Technical SEO Fixes: Given the complexities of working with an ASP.NET site, we ensured that all technical SEO elements such as site speed, URL structure, and mobile responsiveness were optimized. This helped search engines better crawl and index the website, leading to improved organic rankings.
  • Ongoing Monitoring & Adjustments: We set up analytics and reporting tools to continuously monitor keyword performance and organic traffic. Regular adjustments were made to both on-page and off-page strategies to adapt to changing search engine algorithms and competitive dynamics.
  • Off-Page SEO & Link Building: We developed a robust off-page SEO strategy by acquiring quality backlinks from industry-relevant websites, directories, and blogs. This increased the website’s authority and improved its chances of ranking for competitive keywords. Our focus was on gaining backlinks from trusted sources within the interior design, architecture, and furnishing industries.

The Conclusion

In summary, Unbundl’s comprehensive on-page and off-page SEO efforts have helped Patodia Contract significantly improve their search engine visibility, resulting in higher organic traffic, better keyword rankings, and a stronger online presence in India.

Checkout the Website: Patodia Contract

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