Healthcare case study
Clove dental case study

How Asia’s Leading Dental Chain Overcame a Core Update Setback

Client

Clove Dental

Industry

Healthcare

What we did

SEO, On Page, Off Page, Content

Clove Dental is Asia’s largest dental network, operating over 600+ clinics with a team of more than 1,200+ expert dentists. However, a Google algorithm update caused a major drop in organic traffic, impacting their online visibility. As a result, regaining top search rankings, especially for high-volume keywords became a critical priority to ensure patients could easily find their services. This SEO case study breaks down the impact and key factors why your business needs result-driven SEO strategies.

Client

Clove Dental

Industry

Healthcare

What we did

SEO, On Page, Off Page, Content

Challenges

Spam Score Increase

Optimized 600+ pages to improve local search visibility.

Core Update Impact

A major Google update hit the site, targeting low-quality content and bad backlinks.

Technical Issues

The site had multiple technical SEO issues affecting its ranking.

Local SEO Gaps

600+ clinic pages weren’t properly optimized for local searches, making it hard for people to find them.

Solutions

Created Hyperlocal Pages

Optimized 600+ pages to improve local search visibility.

Revamped Treatment Pages

Enhanced content for clarity and SEO value by refining old content and adding new, high-quality content.

Disavowed Spammy Websites

Removed toxic backlinks, reducing the spam score to 1%.

Increased Page Speed

Improved website performance with faster page load times.

Specialty Dentistry Pages

Developed dedicated pages for Endodontists, Pediatric Dentists, Implantologists, and Orthodontists. This led to significant daily impression growth, achieving a substantial first-time visibility boost.

Integrations

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Results

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  • Traffic Growth: Monthly traffic increased by 42%.
  • Treatment Page Growth: Rankings and engagement improved, with a 14.3% increase in just a few months.

  • #1 Rankings: Keywords like "dentist near me" secured top positions on SERPs.
  • Hyperlocal Pages Growth:Visibility and patient inquiries for specific clinic locations increased, with a 163.6% growth in 12 months.

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  • New Pages Growth: Specialty dentistry pages drove additional traffic and patient interest, achieving a significant first-time visibility boost.
  • Core Update Boost: Optimized content aligned with Google’s Helpful Content Update, driving further growth.

  • Core Update Boost: Optimized content aligned with Google’s Helpful Content Update, driving further growth.
  • Better Local Visibility: Enhanced clinic discoverability in local searches.

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700+
New Hyperlocal pages created
42%
Growth in overall clicks
150%
Increase in blog clicks

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