How Asia’s Leading Dental Chain Overcame a Core Update Setback

Client

Clove Dental

Industry

Healthcare

What we did

SEO, On Page, Off Page, Content

Clove Dental is Asia’s largest dental network, operating over 650+ clinics with a team of more than 1,500+ expert dentists. However, a Google algorithm update caused a major drop in organic traffic, impacting their online visibility. As a result, regaining top search rankings, especially for high-volume keywords became a critical priority to ensure patients could easily find their services. This SEO case study breaks down the impact and key factors why your business needs result-driven SEO strategies.

Client

Clove Dental

Industry

Healthcare

What we did

SEO, On Page, Off Page, Content

Challenges

Spam Score Increase

The website's spam score increased by 12%, making it look less trustworthy to Google.

Core Update Impact

A major Google update hit the website, targeting low-quality content and bad backlinks.

Complexity at Scale

Managing SEO across hundreds of clinic locations made consistent optimization difficult.

Local SEO Gaps

650+ clinic pages weren’t properly optimized for local searches, making it hard for people to find them.

Solutions

Strengthening Local Visibility at Scale

Improving how individual clinic pages aligned with geographically relevant user intent, ensuring consistency across hundreds of locations.

Refining Core Service Content

Enhancing treatment-related pages to improve clarity, relevance, and long-term search value, while better addressing patient concerns.

Disavowed Spammy Websites

Addressing factors that impacted site credibility, removed toxic backlinks and reduced the spam score to 1%.

Improving Technical Stability & Performance

Resolving structural and speed-related issues to support better crawling, indexing, and page experience.

Upgrading Content Experience

Enhancing informational content to improve engagement, navigation, and conversion pathways.

Integrations

Results

Traffic Growth: Monthly traffic increased by 42%.
Treatment Page Growth: Rankings and engagement improved, with a 14.3% increase in just a few months.

Top Rankings: Over 4,000+ search terms now consistently rank within the top 3 positions on Google.
Hyperlocal Pages Growth: Visibility and patient inquiries for specific clinic locations increased, with a 163.6% growth in 12 months.

New Pages Growth: Specialty dentistry pages drove additional traffic and patient interest, achieving a significant first-time visibility boost.
Core Update Boost: Optimized content aligned with Google’s Helpful Content Update, driving further growth.

Core Update Boost: Optimized content aligned with Google’s Helpful Content Update, driving further growth.
Better Local Visibility: Enhanced clinic discoverability in local searches.