Technical SEO Services


How Technical SEO Improves Business ROI

In today’s digital-first economy, your website is more than just an online platform; it’s your most valuable sales and marketing asset. Every single day, millions of potential customers are searching for solutions to their problems. But here’s the problem: if your website isn’t built to be discovered, rendered, and trusted by search engines, you're missing out on massive revenue potential.

At Unbundl, we don’t treat technical SEO as a backend maintenance task. We see it for what it truly is: a revenue-driving lever that drives value growth, visibility, and performance. 

In this guide, we break down how technical SEO unlocks discoverability, enhances customer experience, and maximises your ROI.

What Is Technical SEO 

Technical SEO is the process of optimising a website’s backend infrastructure to help search engines efficiently crawl, render, and index its content. Unlike content or keyword optimization, technical SEO focuses on elements like site speed, mobile responsiveness, structured data, XML sitemaps, canonical tags, and server configurations.

Technical SEO ensures that your website is:

  • Crawlable – Search engines can find and explore your content

  • Indexable – Your pages are stored and served correctly in search results

  • Renderable – JavaScript and dynamic content are fully processed by search engines

  • High Performing– Optimised for page speed, mobile usability, and core web vitals

How Technical SEO Directly Drives Revenue

Technical SEO does not mean to solve backend issues, but to drive digital growth engines. Here’s how a strong technical SEO strategy can directly impact your bottom line:

  • Improved Visibility: Online presence helps the website with higher rankings. This means more organic traffic without increasing your ad budget.
  • Enhanced User Experience: A fast-loading, mobile-friendly, structurally sound site keeps visitors engaged and more likely to convert.
  • Max ROI From Existing Content & Campaigns: Even your best-performing landing pages or blog posts won’t show up if they aren’t being rendered or indexed properly. SEO audits can uncover those missed opportunities.
  • Scalable, Sustainable Growth: With proper tech SEO, you can scale your digital presence, products, services, and content without sacrificing site performance.

The Hidden SEO Issues That Are Affecting Your Revenue

Many of the most damaging issues in technical SEO are invisible to the frontend but affect the search engines and rankings.

Rendering & JavaScript SEO – The Silent Revenue Blockers

What’s the Issue?
 As websites increasingly adopt modern frameworks and client-side rendering (CSR) techniques, search engine crawlers often struggle to fully render JavaScript-driven content. Unlike human users, search engines may not execute or index content that relies heavily on JavaScript, leading to incomplete or missing content in search results.

Why It Matters for your website
 Even if your website offers a compelling user experience, fast performance, and great design, it won’t matter if Google and other search engines can't crawl or index your key content. Pages that aren’t fully rendered are effectively invisible to search engines, resulting in lower rankings, reduced organic traffic, and lost revenue opportunities.

How to Fix It
 To ensure your content is both discoverable and indexable, follow these best practices:

  • Adopt Server-Side Rendering (SSR) or Pre-rendering: These methods generate fully rendered HTML before it reaches the browser, making it easier for search engines to crawl and index your content.

  • Expose Critical SEO Elements: Ensure that essential components—such as <title> tags, meta descriptions, H1-H6 headings, and internal linking—are accessible without requiring JavaScript execution.

  • Audit with SEO Rendering Tools: Use tools like Google Search Console’s URL Inspection Tool, Rendertron, Lighthouse, or Screaming Frog with JavaScript rendering enabled to verify how your pages appear to search engines.

How to Start Technical SEO Without Coding 

With a structured approach and the right tools, you can identify and resolve issues that impact search engine visibility and user experience. Here's how to kickstart your technical SEO journey effectively:

Conduct a Comprehensive SEO Audit

Begin by running a full technical SEO audit using trusted tools like Google Search Console, Screaming Frog, Ahrefs, or Sitebulb. This audit will help you uncover:

  • Crawlability Issues – Are search engine bots able to access your pages?

  • Indexation Problems – Are all valuable pages being indexed properly?

  • Rendering Errors – Are JavaScript or dynamic elements preventing proper display and indexing?

Identify and Prioritise Critical Bottlenecks

Not all issues carry equal weight. Apply the 80/20 rule: focus on fixing the top 20% of the technical problems that are likely causing 80% of your visibility loss.

Monitor Key Technical SEO Metrics

Set up tracking for the metrics that directly impact search performance and user experience.

Choosing the Right Technical SEO Partner

Not all agencies understand the revenue impact of technical fixes. We at Unbundl integrate technical SEO with on-page SEO and off-page SEO initiatives to deliver cohesive, high-impact campaigns that support holistic growth.

  • Strategic Alignment with Business Objectives: We ensure every technical initiative is aligned with broader business goals—whether that's enhancing organic visibility, improving site efficiency, or accelerating revenue growth.

  • Clear and Actionable Reporting: Our reporting is designed for decision-makers. We deliver concise insights that are easy to interpret and directly tied to performance metrics, enabling faster, more informed actions.

  • Integrated, Cross-Functional Expertise: Our team combines the capabilities of SEO professionals, developers, data analysts, and growth strategists. This cross-disciplinary collaboration allows us to address complex challenges comprehensively and efficiently.

  • A Performance-Driven Approach to Digital Assets: We treat your website as a critical business asset. Every optimisation we implement is focused on improving long-term digital value, user experience, and return on investment.

Frequently Asked Questions (FAQs)

1. What is technical SEO, and how is it different from on-page SEO?

Technical SEO focuses on the backend infrastructure of your website, ensuring search engines can crawl, render, and index your content effectively. In contrast, on-page SEO deals with content and keyword optimisation visible to users.

2. How do I know if I have technical SEO issues?

There are some common signs, including slow page load speeds, low mobile performance, pages not showing in search results, or traffic drops after redesigns. A proper SEO audit will reveal hidden issues.

3. What are technical SEO factors?

Technical SEO factors refer to the backend elements of a website that influence its visibility and performance in search engines. These include site speed, mobile responsiveness, crawlability, indexability, URL structure, schema markup, XML sitemaps, canonical tags, and secure protocols (HTTPS).

4. What are the best tools for technical audits?

Leading tools for technical SEO audits include:

  • Google Search Console – For crawl and indexation insights

  • Screaming Frog – For comprehensive on-site audits

  • Ahrefs / SEMrush / Moz – For technical health checks and issue tracking

  • Sitebulb – For in-depth audits with visual reporting

  • PageSpeed Insights / Lighthouse – For performance and Core Web Vitals analysis

5. Why is technical SEO important for your website?

Technical SEO ensures that a website is structured in a way that search engines can effectively crawl, index, and rank it. Without a solid technical team, even high-quality content may fail to perform. It directly impacts visibility, user experience, and the site's ability to generate and retain organic traffic.