WordPress vs. Shopify: Why We Moved (And Why You Might Want To, Too)

Client

FaberSpa

Industry

Home Appliances

What we did

UI/UX Design

Web Development

FaberSpa, a well-known home appliances brand, wanted to grow its presence in Italy by launching an online store. They needed a website that would work well for both individual shoppers and business partners. Unbundl took on the challenge of building an eCommerce website that would provide a smooth and easy shopping experience. Our focus was on e-commerce development and improving user experience through Shopify development. This Shopify case study explains how we helped FaberSpa achieve its goals.

Client

FaberSpa

Industry

Home Appliances

What we did

UI/UX Design

Web Development

Challenges

Integration Issues

FaberSpa’s existing system was made to work with Shopify, but it had limitations in handling data smoothly across different platforms.

Single-Market Focus

The online store was only designed for the Italian market, which made it difficult to expand to other countries.

Difficult Website Management

Managing different regions and languages from one backend was complicated and affected user experience.

Solutions

Shopify Migration

We moved the entire website from WordPress to Shopify for a better shopping experience and stronger eCommerce development.

Custom Middleware Development

We built a special tool to automatically collect product data, process it, and update it on Shopify.

Better Localization

We designed the website so FaberSpa could easily add translated content for different languages.

Dynamic Product Pages

We made sure that special features were only available for users from Italy.

Centralized Management

Using Shopify Markets, FaberSpa could now handle different languages and regions from a single dashboard.

Final user interface

Unbundl's strategic approach, as showcased in this Shopify case study, led to a significant enhancement of FaberSpa's online presence in Italy.

The newly designed website successfully balanced eCommerce functionality with brand awareness, improved user experience across various audience types, and increased overall user engagement and satisfaction. This case study about web development demonstrates the power of a well-executed digital strategy in achieving tangible business outcomes.