Unbundl crafted a comprehensive strategy to address these challenges, leveraging advanced technology solutions and innovative SEO tactics to enhance user experience and streamline site management along with a well optimized speed.
Integrated Website Management
Utilizing Shopify Markets, we consolidated all three regional websites into a single Shopify store. This integration allowed for centralized management, enhanced user experience consistency, and simplified backend processes.
Dynamic Delivery Updates
We developed a custom function using Shopify's inventory application to display delivery information dynamically. This function adjusts content based on the viewer's location, ensuring accurate and relevant delivery details are shown.
Enhanced Inquiry Process
To cater to the business model of luxury carpet sales, we transformed the checkout process. A custom 'bogus' payment gateway was implemented to bypass the traditional purchase pathway, converting it into a product inquiry form. This adjustment is better aligned with customer expectations and sales processes for high-end products.
Smart Geographic Redirection
We implemented a custom script that detects a user's location and redirects them to the appropriate regional website For eg person in Dubai will see the Dubai version and like wise a person in India will see the India version of the website. This ensured that users accessed the site most relevant to their market, improving user experience and compliance with regional standards of measuring units, currency etc.
Unit Conversion Customization
A tailored script was created to convert product dimensions and filter values between imperial and metric systems based on the user's location. This feature addressed the diverse needs of global customers, making the site more user-friendly across different regions.