Story@Home Migrates to Shopify 2.0 with Unbundl (Case Study)

Story@Home is an Indian Home Décor Brand.

Story@Home, seeking to revitalize their online presence and boost conversions, approached us with two key concerns:

Poor Conversion Rate: Their existing website wasn't converting visitors into paying customers.
Unsatisfactory User Experience: The overall user experience felt outdated and didn't resonate with their brand identity.

The culprit behind these challenges was a two-pronged problem:

Outdated Technology: Since the website was running on Shopify 1.0, they lacked access to modern features and hindered their growth opportunities
Uninspiring Design: The website's design failed to resonate Story@Home's brand image, potentially disengaging potential customers.

To address these issues, we implemented a multi-faceted solution:

Shopify 2.0 Migration: We upgraded the platform to Shopify 2.0, unlocking access to the latest features and functionalities. This ensures Story@Home can scale its operations effectively in the future.
UI/UX Revamp: A complete user interface (UI) and user experience (UX) redesign brought the website in line with Story@Home's brand identity. Creating a more engaging and user-friendly experience for potential customers.
Content Enrichment: Going beyond the product page sections offered by Shopify and we custom-created detailed and compelling product descriptions. The richer content empowers customers with the information they need to make informed purchasing decisions, ultimately increasing conversion rates.